Sandrine Macé is a professor at ESCP Business School.

Since 2016, she has served as the Scientific Director of the IoT (Internet of Things) Chair, sponsored by Schneider Electric. She also oversees the Executive Specialized Master’s in Marketing and Communication at ESA Beirut (École Supérieure des Affaires), a sister school of ESCP Business School. Additionally, she leads Digital Marketing seminars for executives at both ESCP Business School and ESA Beirut.

As an active researcher, Professor Macé has published in several leading journals, including the Journal of Marketing Research, Journal of Retailing, Journal of Business Research, and Recherche et Applications en Marketing. She has supervised seven PhD students in ESCP’s doctoral programme and has served on editorial boards. In 2023, she was invited by the journal Décisions Marketing to co-edit a special issue on AI and Marketing.

She is the author of several books and has collaborated with Pearson on the French adaptation of multiple publications.

Her research interests include sales promotions, price endings in FMCG and the luxury sector, and, more recently, privacy concerns, privacy-protective behaviours, and the personal characteristics of CEOs contributing to marketing myopia.

Professor Macé teaches in both degree programmes and executive education. Her teaching areas include Sales Promotion, Digital Marketing, Strategic Marketing, Data-Driven Marketing, and AI & Marketing.

She holds a Doctorate in Marketing and is a graduate of ENSAE (a prestigious institution specialising in statistics) and ESSEC.