Professor Olivier Badot is a Fellow of the Royal Society (Arts, Manufacture, and Commerce) and a member of the Academy of Commercial Sciences, the National Commission for Retailing Consultation, and the National Retailing Statistics Commission.

Olivier Badot has been a visiting professor at the Telfer School of Management (University of Ottawa) for 25 years and has been invited in fifteen universities worldwide. He leads a research team focused on retail evolution, e-commerce, strategies, shopping experiences, and cross-channel commerce. He has authored twenty books and a hundred articles and reports. His latest book is Distribution 4.0 (Pearson) (EFMD and Fnege Award). He also co-directs the Societing collection at EMS Editions.

An expert in retailing and e-commerce marketing, Professor Badot has collaborated with major companies like Agrial, E.Leclerc, Leroy Merlin, L’Oréal, Panzani, Savencia, Unibail, and local authorities, advising on marketing strategy, customer experiences, store design, and urban planning.

With 40 years of experience in consumption, retailing, and distribution, he holds a PhD in Organization Economics (ENST-Paris) and Anthropology (La Sorbonne). A law graduate and Sciences Po Paris alumnus, he is a Professor at ESCP Business School (past-Dean for research) and an affiliate Professor at the University of Caen (IAE), he is also the Academic Director of the "Retailing 4.0" ESCP Chair.