Textbook

1988

BON, J., A. CADIX, R. D. MARICOURT, A. DAYAN

Marketing

1988, PUF Fondamental, Paris, France

Journal Article

1987

BON, J.

Le choix du premier emploi par les diplômés des Grandes Ecoles de Commerce

FORMATION ET GESTION, April 1987, vol. n°41, pp. pp. 183-191 9 p.

Journal Article

1987

BON, J., P. GREGORY

Le contrôle de la promotion

ACTION COMMERCIALE, 1987, vol. n° 50, pp. pp. 36-37 2 p.

Journal Article

1987

BON, J., E. TISSIER-DESBORDES

Les débouchés du marketing

LE MONDE, April 1987

Textbook

1986

GREGORY, P., J. BON

Techniques marketing

1986, Vuibert Gestion, Paris, France

Paper presented in a Conference

1985

BON, J.

Analysis of the environment by government agencies : educational establishments

in Proceedings of the strategies for institutions of higher education in a market economy, 1985, Fribourg

Journal Article

1985

BON, J.

L'enseignement par les praticiens d'entreprise

ENSEIGNEMENT ET GESTION, Spring 1985, vol. n° 33, pp. pp. 25-31 7 p.

Paper presented in a Conference

1985

BON, J.

The market approach by non-commercial organizations : educational institutions

in Proceedings of the strategies for institutions of higher education in a market economy, 1985, Fribourg

Journal Article

1984

BON, J., B. PRAS

Dissociation of the roles of buyer, payer and consumer

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 1984, vol. n° 1, pp. pp. 7-16 10 p.

Research Monograph (Working papers)

1984

BON, J.

L'adaptation de l'offre publique

Document de travail, no. 84-57, 1984

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