Chang-Wa Huynh is an Assistant Professor in Management at ESCP Business School. His research focuses on how the moral dimension of social evaluations influence organizational performance and the relationships between firms and societies. More particularly, he studies how legitimacy judgments influence firms implementing a corporate purpose and CSR/sustainability practices. His research relies on experiments, panel data, and  conceptual approaches. He integrates both practical lines of questioning from his experience in the retail industry as an HR Director and his theoretical backgrounds in management (PhD and Master in Management – HEC Paris), in philosophy (MA in Philosophy – University Paris X), mathematics (Master in mathematics – University Paris VI), and law (LLM in Labor Law – University Paris II). Research areas: Social evaluations, Institutional Theory, Moral judgments, Emotions, Organizational Purpose, Corporate Social Responsibility, Strategic Human Capital