Giambastiani Gaia | ESCP Business School

Gaia Giambastiani

Assistant Professor of Marketing

Department : Marketing
Campus : Turin

Dr. Gaia Giambastiani is an Assistant Professor of Marketing at ESCP Business School. She is a behavioral scientist studying consumer behavior and decision-making. Gaia’s research focuses on information exchange, gossip, authenticity, and decision biases. Her research has been published in the Journal of Marketing and Business Strategy and the Environment. Her work has also been presented at leading academic conferences, including the Association for Consumer Research, the Society for Consumer Psychology, AMA Academic Conferences, Marketing Science, and the European Marketing Academy. Before joining ESCP, Gaia was an Assistant Professor of Marketing at the Vrije Universiteit Amsterdam (VU). She obtained her PhD in Business Administration and Management with a major in Marketing at Bocconi University in Milan in 2020. Further, Gaia was a visiting scholar at the University of Southern California - Marshall School of Business in 2018.

PUBLICATIONS
AWARDS AND HONORS

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15 publications

Academic Articles

2025

GIAMBASTIANI, G., S. ROMITO, C. VURRO

When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content

BUSINESS STRATEGY AND THE ENVIRONMENT

Academic Articles

2023

VOSGERAU, J., G. GIAMBASTIANI, I. SCOPELLITI

The Big Data Fallacy

ADVANCES IN CONSUMER RESEARCH

Academic Articles

2021

NUNES, J., O. ANDREA, G. GIAMBASTIANI

The concept of authenticity: What it means to consumers

JOURNAL OF MARKETING, 85 (4), 1-20

Conference Proceedings

2020

GIAMBASTIANI, G., O. ANDREA, J. NUNES

Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip

American Marketing Association (AMA)

Academic Articles

2018

GIAMBASTIANI, G., O. ANDREA, J. NUNES

Gossip: How the Relationship with the Source Shapes the Retransmission of Personal Content

ADVANCES IN CONSUMER RESEARCH

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

2021

Journal of Marketing

Award given to the article that made the most significant contributions to marketing theory in a given year.

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2025

When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content

Academic Articles

2023

The Big Data Fallacy

Academic Articles

2021

The concept of authenticity: What it means to consumers

Conference Proceedings

2020

Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip

Academic Articles

2018

Gossip: How the Relationship with the Source Shapes the Retransmission of Personal Content

Research and expertise

News & events

Events

Events

Shelby D. Hunt/Harold H. Maynard Award

2021

Award given to the article that made the most significant contributions to marketing theory in a given year.

Research and expertise

News & events

Events

Events