Dr. Vitor Lima is an Assistant Professor of Marketing at ESCP Business School. He previously held a Postdoctoral Fellowship at Schulich School of Business/York University.

He frequently collaborates with media outlets, such as the BBC. His awards include the AMS Mary Kay Doctoral Dissertation Award, an AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (ADCCA), and the ACR Best Working Paper Award, among others. His research interests encompass Consumer Culture Theory (CCT), AI, robots, biohacking, self-tracking, cyborgs, and transhumanism.

He holds a PhD in Business Administration (Marketing) from IAG/PUC-Rio and Schulich School of Business/York University (as a visiting PhD student). He also holds an MSc in Business Administration from FGV/EBAPE, an MBA in Marketing from FGV, a BA in Advertising with an extension in Branding from ESPM, and a Digital Marketing Strategy Executive Certificate from Harvard University.