Display:
15 publications

Academic Articles

2022

MELNYK, V., F. A. CARRILLAT, V. MELNYK

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

JOURNAL OF MARKETING, 3, 98-120

Academic Articles

2022

MELNYK, V., Y. YEVDOKIMOV, L. MELNYK, I. DEHTYAROVA

Socio-economic innovations in the systems analysis: environmental and economic aspects

INTERNATIONAL JOURNAL OF TECHNOLOGY, POLICY AND MANAGEMENT, 25(1/2), 134-153

Books

2021

MELNYK, V.

Appearance of current marketing strategies during pandemics of coronavirus

University Book

Books

2020

MELNYK, V.

The influence of social norms though thinking

Fragua, 209-223

Academic Articles

2019

MELNYK, V., E. VAN HERPEN, S. JAK, H. VAN TRIJP

The mechanism of the social norms' influence on consumer decision making: A meta-analysis

ZEITSCHRIFT FÜR PSYCHOLOGIE - JOURNAL OF PSYCHOLOGY, 227(1), 4-17

Books

2017

MELNYK, V.

Mood as a moderator of social norm’s influence

Springer

Academic Articles

2013

MELNYK, V., E. VAN HERPEN, A. FISCHER, H. VAN TRIJP

Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products

MARKETING LETTERS, 24(2), 191-203

Academic Articles

2012

MELNYK, V., E. VAN HERPEN, A. FISCHER, H. VAN TRIJP

The effect of regulatory focus on the influence of injunctive and descriptive social norms

ADVANCES IN CONSUMER RESEARCH, 39, 567-568

Academic Articles

2011

MELNYK, V., E. VAN HERPEN, A. FISCHER, H. VAN TRIJP

To think or not to think: The effect of cognitive deliberation level on social norm influence

PSYCHOLOGY AND MARKETING, 28(7), 709-729

Research and expertise

Field of Expertise
Marketing
Consumer behavior
Social influence
New product development
Sustainable consumption
Sustainable Development Goals
/10_Reduced_Inequalities /3.Good%20Health%20and%20Well-being /12.Responsible%20Consumption%20and%20Production

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

Research and expertise

Field of Expertise
Marketing
Consumer behavior
Social influence
New product development
Sustainable consumption
Sustainable Development Goals
/10_Reduced_Inequalities /3.Good%20Health%20and%20Well-being /12.Responsible%20Consumption%20and%20Production

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

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