Patrick Giry-Deloison is an ESCP affiliate professor of Marketing on the Paris campus. He teaches International Marketing Decisions, International Business Management, Data Driven Marketing, and country branding.  Since 2003, he is the CEO of SaMaTransformation, a consulting boutique that specialises in helping business leaders transform their sales and marketing functions for sustainable development leveraging innovation. He also works with several start-up accelerators and incubators as an expert in seed funding. Prior to these roles, he held a number of senior executive national and global positions in sale and marketing at IBM, Ericsson and Alcatel/Alcatel-Lucent (now Nokia). He is a board member and senior advisor to several start-ups. He is a founding member of the INSEAD Business Angels Alumni - France, and a member of the executive committee of the Forum de l’Innovation Technologique et de la Transformation. He is a graduate from the Ecole Supérieure d’Electricité (now CentraleSupelec and holds an MBA from INSEAD. He is a British and French national.