Lee Hsin-Hsuan Meg | ESCP Business School

Hsin-Hsuan Meg Lee

Associate Professor of Marketing

Department : Marketing
Campus : London

How do people and companies navigate their identities in the digital landscape? How do technological advancements and evolving cultural narratives influence interactions and shape consumer experiences? Hsin-Hsuan Meg Lee explores these questions through her research at the intersections of technology, well-being, and consumer behavior. Her work examines how technology impacts consumer well-being, the role of diversity in shaping perceptions, and the evolving dynamics of brand communication. Her research has been published in top-tier academic journals. She is also a member of the European Marketing Academy, Association for Consumer Research, and Academy of Marketing Science. Meg is an Associate Professor of Marketing at ESCP Business School. She teaches marketing analytics, marketing research, and marketing for good in a range of postgraduate and executive development programs. Meg helps companies and organisations with their marketing strategies. She also delivers training and workshops to help managers understand analytics and data-driven decision-making. Her workshops, which use a series of simulations, exercises, and games, foster creativity through analytical thinking. With a particular interest in the B2B sector, she has previously worked with companies in the public transportation, telecom, pharmaceutical, beauty, legal, and IT industries. Prior to joining ESCP, Meg was a Lecturer at the University of Amsterdam Business School and Amsterdam University of Applied Sciences, where she engaged in a range of research and teaching activities. She holds a PhD in Marketing from the University of Amsterdam and a Master's degree in Marketing from the University of Strathclyde with distinction.

PUBLICATIONS

Mindful consumption at the post purchase step

Association Française du Marketing (AFM)

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2025

Computer vision in branding: A conceptual framework and future research agenda

Conference Presentations

2025

Exploring ill-being and disengagement practices in extended reality experiences

Conference Presentations

2025

Colouring Inclusivity: Exploring the Role of Skin-Tone Diversity in Consumer Perceptions and Brand Practices

Conference Presentations

2025

A Meta-analysis of Visual Marketing Communication

Conference Presentations

2025

Mindful Decluttering: Navigating the path from reflection to conscious consumption

ESCP Impact Papers

2025

Computer Vision Empowering Brand Strategy: From Vision to Action

ESCP Impact Papers

2025

What Counts as Intelligence? Rethinking AI and Organizational Knowing

Conference Presentations

2024

The role of extended realities in consumer well-being

Conference Presentations

2024

Computer vision in branding: A review and future agenda

Conference Presentations

2024

Mindful consumption at the post purchase step

Research and expertise

News & events

Events

Events