Display:
15 publications

Academic Articles

2025

BLASCO-ARCAS, L., Y. LI, H. -H. M. LEE

Computer vision in branding: A conceptual framework and future research agenda

JOURNAL OF BUSINESS RESEARCH, 193, 115329

Conference Presentations

2025

LEE, H.-H. M., L. BLASCO-ARCAS, V. , M. LIMA

Exploring ill-being and disengagement practices in extended reality experiences

Maastricht University

Conference Presentations

2025

LEE, H.-H. M., W. XIE, G. OVERGOOR

Colouring Inclusivity: Exploring the Role of Skin-Tone Diversity in Consumer Perceptions and Brand Practices

European Marketing Academy

Conference Presentations

2025

LEE, H.-H. M., Y. LI, L. BLASCO-ARCAS

A Meta-analysis of Visual Marketing Communication

European Marketing Academy

Conference Presentations

2025

LEE, H.-H. M., C. GASTON-BRETON

Mindful Decluttering: Navigating the path from reflection to conscious consumption

Society for Consumer Psychology (SCP)

ESCP Impact Papers

2025

LI, Y., H.-H. M. LEE, L. BLASCO-ARCAS

Computer Vision Empowering Brand Strategy: From Vision to Action

ESCP Impact Papers, 2025-34-EN

ESCP Impact Papers

2025

LEE, H.-H. M

What Counts as Intelligence? Rethinking AI and Organizational Knowing

ESCP Impact Papers, 2025-28-EN

Conference Presentations

2024

BLASCO-ARCAS, L., V. , M. LIMA, H. -H. M. LEE

The role of extended realities in consumer well-being

University of Zaragoza

Conference Presentations

2024

LEE, H. -H. M., Y. LI, L. BLASCO-ARCAS

Computer vision in branding: A review and future agenda

University of Zaragoza

Conference Presentations

2024

GASTON-BRETON, C., H.-H. M. LEE

Mindful consumption at the post purchase step

Association Française du Marketing (AFM)

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