Display:
15 publications

Academic Articles

2025

BLASCO-ARCAS, L., Y. LI, H. -H. M. LEE

Computer vision in branding: A conceptual framework and future research agenda

JOURNAL OF BUSINESS RESEARCH, 193, 115329

Conference Presentations

2025

LEE, H.-H. M., L. BLASCO-ARCAS, V. , M. LIMA

Exploring ill-being and disengagement practices in extended reality experiences

Maastricht University

Conference Presentations

2025

LEE, H.-H. M., Y. LI, L. BLASCO-ARCAS

A Meta-analysis of Visual Marketing Communication

European Marketing Academy

ESCP Impact Papers

2025

LI, Y., H.-H. M. LEE, L. BLASCO-ARCAS

Computer Vision Empowering Brand Strategy: From Vision to Action

ESCP Impact Papers, 2025-34-EN

Media

2025

LANTERI, A., L. -D. BENYAYER, L. BLASCO-ARCAS

A roadmap to help organisations avoid failure in AI

LSE Business ReviewI

Academic Articles

2024

BLASCO-ARCAS, L., J. AZER, M. ALEXANDER

Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes

JOURNAL OF SERVICE RESEARCH, 27 (2), 231-249

Conference Presentations

2024

BLASCO-ARCAS, L., V. , M. LIMA, H. -H. M. LEE

The role of extended realities in consumer well-being

University of Zaragoza

Conference Presentations

2024

LEE, H. -H. M., Y. LI, L. BLASCO-ARCAS

Computer vision in branding: A review and future agenda

University of Zaragoza

ESCP Impact Papers

2024

HERMANN, E., L. MIMOUN, L. BLASCO-ARCAS

AI in business: The ART of navigating the tensions between business and social objectives

ESCP Impact Papers, 2024-49-EN

ESCP Impact Papers

2024

LEE, H. -H. M., L. BLASCO-ARCAS

Strategizing AI: A framework for aligning technology with humanity for transformative impact

ESCP Impact Papers, 2024-53-EN

Research and expertise

Field of Expertise
Marketing & Technology
Engagement
Digital & Social Media Communication
Human-Technology interactions
Research Centers
Transformative Research on AI for Companies, Individuals, and Society
Institutes
ESCPTech Institute
Sustainable Development Goals
/12.Responsible%20Consumption%20and%20Production /16.Peace%2C%20Justice%20and%20Strong%20Institutions

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

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Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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