Zilberberg Emmanuel | ESCP Business School

Emmanuel Zilberberg

Assistant Professor of Management Accounting, Pedagogy

Department : Performance Measurement & Management
Campus : Paris

As a Professor of Management, his work focuses on two complementary areas: management accounting and pricing, which he brings together in an elective course entitled *Strategic Management of Operating Margin*. This course offers a transdisciplinary modelling of price–volume strategies and their combined impact on activity, profitability, and risk indicators. His book *Le levier prix* (*The Price Lever*, awarded the Prize of the Académie des Sciences Commerciales, 2005) illustrates this approach by identifying the levers that can amplify operational performance. His interest in pricing has also led him to explore innovative business models such as low-cost strategies and servitisation. He also teaches *Management Accounting and Pricing* courses. Since joining ESCP, he has pursued a second line of inquiry: developing a more interactive, technology-enhanced pedagogy. A pioneer in synchronous and asynchronous online teaching, he uses digital tools to make students’ thinking visible—what they understand, misunderstand, or hesitate about—and to transform these traces of learning into co-constructed pedagogical resources. The data collected are then returned to students, who can use them autonomously to deepen and extend their learning. His pedagogical epistemology is grounded in a socio-constructivist approach: an active pedagogy that aims to build meaning collectively rather than transmit it. It rests on an ethical and methodological principle he summarises in one word: “spo(i)liation”, that is, avoiding the premature revelation of what students can discover by themselves, while providing timely support when needed. His teaching philosophy also emphasises the development of metacognitive capacities: students are invited not only to act, but to observe themselves in action—to understand why they act, and why they are asked to act. These ideas are central to his forthcoming book, to be published by De Boeck in 2026, *Comment enseigner autrement avec les QCM électroniques: de la notation à l’apprentissage*. A graduate of ESCP, he completed a post-graduate DEA in Management and Administration. He earned a PhD in Education Sciences in 2020 at the University of Paris Nanterre, within the CREF research centre (Centre de Recherche Éducation et Formation) – APFORD Laboratory (Apprenance, Formation, Digital).

PUBLICATIONS
AWARDS AND HONORS

Creating and using learning analytics and synthetics on the fly during large synchronous sessions with a Synchronous Interactions System Mediated by Individual Computers (SISMIC)

ICEM

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Conference Presentations

2020

Le COVID 19 a-t-il converti les enseignant.e.s aux TICE ?

Conference Presentations

2020

Exploring the effect of goal orientation theory on identification preferences when using an audience response system

Conference Presentations

2020

Organizing Asynchronous Dynamic Assessments Combining a Survey, a Forum and a Quiz

ESCP Impact Papers

2020

Quand une expérimentation pédagogique propose des solutions face au Covid 19

PhD / HDR Dissertation

2020

Identifications imposées ou choisie et participation visible à des évaluations médiatisées non-certificatives

Chapters

2019

Catalyser les évaluations et les remédiations assistées par ordinateurs

Conference Proceedings

2019

Exploring the Effect of Response Time on Students’ Performance: A Pilot Study

Conference Proceedings

2018

Les Système d’Interactions Synchrones Médiatisés par Ordinateurs (SISMO, aka clickers) entre évaluation orale et évaluation écrite

Conference Proceedings

2018

From learning to teaching analytics: using data collected in class to increase visible participation

Conference Presentations

2017

Creating and using learning analytics and synthetics on the fly during large synchronous sessions with a Synchronous Interactions System Mediated by Individual Computers (SISMIC)

Research and expertise

News & events

Events

Events

Research and expertise

News & events

Events

Events