Kastanakis Minas | ESCP Business School

Minas Kastanakis

Full Professor of Consumer Behaviour/ Entrepreneurship

Department : Marketing
Campus : London

Minas N. Kastanakis is Professor of Marketing, Director of the London PhD Programme and the former Editor-in-Chief of the European Management Journal (2017-2022). Professor Kastanakis is a world-renowned expert in luxury, status-seeking and conspicuous consumption – having authored several seminal, and highly-cited, papers in the field. His research interests over the years have expanded to include the self/personality; symbolic consumption, signalling and identity; cross-cultural consumer behaviour; happiness, pain & pleasure; consumer ethics; entrepreneurship & small/family business; AI and new technologies; emerging ways of consumption & new forms of money. He is a prolific author with his scientific output regularly published in leading academic journals and receiving multiple Best Conference Paper Awards. He holds a PhD in Management from Bayes Business School, City St George's, University of London (formerly Cass Business School, City University), an MBA with Distinction from the University of London, a Law Degree (LLB) from the University of Athens, and is also a graduate of the Oxford Fintech Programme at Saïd Business School, University of Oxford. In addition to his acade...

PUBLICATIONS

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15 publications

Academic Articles

2026

KASTANAKIS, M., S. MAGRIZOS, R. W. BELK

“No pain no Gain”: understanding and applications of pain in marketing scholarship and practice

JOURNAL OF BUSINESS RESEARCH, 203 (January 2026), 115814

Academic Articles

2025

KASTANAKIS, M., K. KAMPOURI, S. MAGRIZOS, I. KOSTOPOULOS

Emotions in family firms’ internationalisation: a review and suggestions for future research

INTERNATIONAL MARKETING REVIEW, 42 (2-3), 435-459

Academic Articles

2025

KASTANAKIS, M., S. MAGRIZOS, K. KAMPOURI, A. CALABRÒ

Family Firms and Ethics: Towards a Deeper Understanding of the Determinants of Ethical Decision-Making and Emerging Future Research Pathways

JOURNAL OF BUSINESS ETHICS, 198 (4), 914-946

Academic Articles

2025

KASTANAKIS, M., K. KAMPOURI, C. LINDER, M. CHRISTOFI, A. DE MASSIS

Linking Biases and Paradoxes in the Family Entrepreneurship Context: An Integrative Framework for Future Research

SMALL BUSINESS ECONOMICS, 64, 935-956

Academic Articles

2024

KASTANAKIS, M., E. SIACHOU, R. CHAUDHURI, S. CHATTERJEE, D. VRONTIS, M. BAROUTA

Is humility in leadership a promoter of employee voice? A moderated mediation model

EUROPEAN MANAGEMENT JOURNAL, vol. 43 (2), 233-245

Academic Articles

2024

KASTANAKIS, M., S. SREEJESH, J. PAUL

Geographical Indications as a Labelling Strategy: An Empirical Investigation of Negative bias, and its Managing Conditions

JOURNAL OF CONSUMER MARKETING, 41 (3), 340-356

Academic Articles

2023

KASTANAKIS, M., H. NOBRE, A. KUMAR, J. PAUL

Consumers' relationship with mass prestige brands and happiness

EUROPEAN MANAGEMENT REVIEW, 20(2), 306-325

Academic Articles

2023

BLASCO-ARCAS, L., M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

Leveraging user behavior and data science technologies for management: An overview

JOURNAL OF BUSINESS RESEARCH, 154

Academic Articles

2023

KASTANAKIS, M., D. P. SINGH, S. GUPTA, R. SAHIL , A. SINGH

Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 47 (3), 1189-1209

Academic Articles

2023

KASTANAKIS, M., M. CHRISTOFI , I. STYLIANOU, , E. HADJIELIAS, , A. DE MASSIS

Tackling pandemic-related health grand challenges: The role of organizational ambidexterity, social equality, and innovation performance

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE), 41 (2), 347-378

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

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Academic Articles

2026

“No pain no Gain”: understanding and applications of pain in marketing scholarship and practice

Academic Articles

2025

Emotions in family firms’ internationalisation: a review and suggestions for future research

Academic Articles

2025

Family Firms and Ethics: Towards a Deeper Understanding of the Determinants of Ethical Decision-Making and Emerging Future Research Pathways

Academic Articles

2025

Linking Biases and Paradoxes in the Family Entrepreneurship Context: An Integrative Framework for Future Research

Academic Articles

2024

Is humility in leadership a promoter of employee voice? A moderated mediation model

Academic Articles

2024

Geographical Indications as a Labelling Strategy: An Empirical Investigation of Negative bias, and its Managing Conditions

Academic Articles

2023

Consumers' relationship with mass prestige brands and happiness

Academic Articles

2023

Leveraging user behavior and data science technologies for management: An overview

Academic Articles

2023

Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement

Academic Articles

2023

Tackling pandemic-related health grand challenges: The role of organizational ambidexterity, social equality, and innovation performance

Research and expertise

News & events

Events

Events