Heilbrunn Benoit | ESCP Business School

Benoit Heilbrunn

Full Professor of Professor of branding, design and consumer behaviour

Department : Marketing
Campus : Paris

Benoît Heilbrunn is a professor in the Marketing Department at ESCP Business School Paris campus. His broad interest in human sciences allows him to develop a reflection on the ideological aspects of consumer and brand society. His research focuses on the relationship between consumption, branding, and politics. He is particularly interested in the various dimensions of manipulation within our material culture through logos, brands, and packaging. He teaches Brand Management, Design Management, and Consumer Behaviour. He also acts as a consultant in the area of strategic brand management. He is the Academic Director of the Marketing and Communication MSc and Associate Dean for the MBA Full Time program. He holds a Doctorate from the University Paris-Dauphine, a Master's in Semiotics (EHESS), and a Master's in Philosophy (University Paris-Sorbonne). Read more ...

PUBLICATIONS

Le marketing pour les nuls

First, 361 p.

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Books

2023

Mystifications marchandes: Ces choses cachées depuis la fondation du marché

Chapters

2023

Consommation et Sobriété

Books

2021

Le marketing pour les nuls

Books

2021

Peut-on consommer mieux ? - pour les nuls - ça fait débat

ESCP Impact Papers

2021

Ikonomy and the Dictature of Images

ESCP Impact Papers

2021

From brand management to brand governmentality

Books

2020

La Tyrannie du bien-être : essai

Books

2019

L'obsession du bien-être

Books

2017

Le marketing pour les nuls en 50 notions clés

Books

2014

Le marketing pour les nuls

Research and expertise

News & events

Events

Events