Bureau Sylvain | ESCP Business School

Sylvain Bureau

Full Professor of Entrepreneurship and Art Thinking

Department : Entrepreneurship
Campus : Paris

Sylvain Bureau explores the similarities between creative practices in the worlds of science, art, and business. He co-founded the Art Thinking Collective and the Jean-Baptiste Say Institute at ESCP. His work has led to numerous academic articles, which have frequently been featured in the media (Financial Times, Forbes Japan, France Culture, Huffington Post, Harvard Business Review France, Les Échos, Usbek & Rica). Sylvain also co-authored Free Your Pitch (Pearson). Building on his research, Sylvain developed Art Thinking, a method he teaches through the Improbable seminar in France (ESCP, École Polytechnique, CentraleSupélec, 42, École de Guerre) and abroad (Stanford, HEC Montréal, University of Oulu, Catholic University of Milan) in collaboration with artists and cultural institutions, particularly the Centre Pompidou and the Louvre Museum. The participants trained by Sylvain are often executives and engineers from organisations such as Airbus Defence & Space, BPCE Group, CNES, EDF, Daher, Galeries Lafayette, Orange, and Sacem. To enhance his teaching practices, Sylvain has completed two courses on online and offline teaching at Harvard Business School (in 2009 and 2020) and the...

PUBLICATIONS
AWARDS AND HONORS

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15 publications

Academic Articles

2025

BATTAGLIA, D., S. BUREAU, R. , R. G. GERGES-YAMMINE, J. ZHOU

Legitimising destructive entrepreneurship: the case of a crypto-entrepreneur

SMALL BUSINESS ECONOMICS

ESCP Impact Papers

2025

BUREAU, S., C. RANSLER

AI vs AI: The battle between artificial and artistic intelligence to shape human creativity

ESCP Impact Papers, 2025-07-EN

Academic Articles

2024

BUREAU, S., J. BURILLER

Enseigner l’Anthropocène par les imaginaires.

REVUE FRANCAISE DE GESTION, 315 (2), 207-225

Conference Presentations

2024

BUREAU, S., L. GABAY-MARIANNI, J. BURILLER

Imagining the improbable when the probable becomes unacceptable. Using an art-based pedagogy to teach the Anthropocene.

Academy of Management (AOM)

Conference Presentations

2024

BUREAU, S., J. PERRIN-HALOT

Critical Thinking: A must have to deal with Gen AI and the Climate Crisis

European Foundation for Management Development (EFMD)

Conference Presentations

2024

BUREAU, S.

Using Arts for Mobilising Impact in Higher Management Education

United Nations

ESCP Impact Papers

2024

BUREAU, S., A. WHITAKER, R. GERGES-YAMMINE

Regaining control in troubled times: Art Thinking as a method in a PUCA world

ESCP Impact Papers, 2024-19-EN

ESCP Impact Papers

2024

MARTY, L., S. BUREAU, J. FUCHS

Beyond entrepreneurial chaos: Establishing company principles through the plasticity method

ESCP Impact Papers, 2024-24-EN

Media

2024

BUREAU, S

Démultiplier le potentiel de l’IA grâce l’intelligence artistique

FORBES

Academic Articles

2023

DOUSARD, C., J. BILLION, J. RENOUF, S. BUREAU

Barefoot entrepreneurs trapped in liminal spaces: the case of homeless youths in New York City.

ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT, 1-18

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

2025

Financial Times

The Improbable seminar was listed as highly commended

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2025

Legitimising destructive entrepreneurship: the case of a crypto-entrepreneur

ESCP Impact Papers

2025

AI vs AI: The battle between artificial and artistic intelligence to shape human creativity

Academic Articles

2024

Enseigner l’Anthropocène par les imaginaires.

Conference Presentations

2024

Imagining the improbable when the probable becomes unacceptable. Using an art-based pedagogy to teach the Anthropocene.

Conference Presentations

2024

Critical Thinking: A must have to deal with Gen AI and the Climate Crisis

Conference Presentations

2024

Using Arts for Mobilising Impact in Higher Management Education

ESCP Impact Papers

2024

Regaining control in troubled times: Art Thinking as a method in a PUCA world

ESCP Impact Papers

2024

Beyond entrepreneurial chaos: Establishing company principles through the plasticity method

Media

2024

Démultiplier le potentiel de l’IA grâce l’intelligence artistique

Academic Articles

2023

Barefoot entrepreneurs trapped in liminal spaces: the case of homeless youths in New York City.

Research and expertise

News & events

Events

Events

FT Responsible Education

2025

The Improbable seminar was listed as highly commended

Research and expertise

News & events

Events

Events