Christian Pescher is a marketing scholar working at the intersection of sales, innovation, and data-driven decision making. He has held previous positions in Germany and Chile, most recently at Universidad de los Andes, Chile, and at Friedrich-Alexander University Erlangen–Nürnberg.
His research examines how firms sell, how new products and ideas diffuse, and how technologies such as AI and machine learning change customer-facing activities. He has a particular interest in B2B sales and social innovation. His work has been published in journals such as Marketing Science and the International Journal of Research in Marketing.
Christian’s perspective is shaped by both academic and industry experience. Before entering academia, he worked in the automotive sector at Porsche as Planning Manager Europe and completed internships in banking, insurance, automotive, and ministries. These positions gave him practical exposure to markets, forecasting, and the realities of frontline and management decision-making.

He has been a visiting scholar with leading marketing researchers at institutions such as the University of Southern California, London Business School, and INSEAD, and aims to translate rigorous research into insights that help organizations build stronger marketing and sales capabilities to make better, evidence-based decisions.