Dr. Gaia Giambastiani is an Assistant Professor of Marketing at ESCP Business School.

She is a behavioral scientist studying consumer behavior and decision-making. Gaia’s research focuses on information exchange, gossip, authenticity, and decision biases. Her work has been published in the Journal of Marketing, Psychology & Marketing, and Business Strategy and the Environment. She has presented her research at leading academic conferences, including the Association for Consumer Research, the Society for Consumer Psychology, the AMA Academic Conferences, Marketing Science, and the European Marketing Academy.

She is the Academic Coordinator of the Master in Management Specialisation in Luxury Marketing.

Before joining ESCP, Gaia was an Assistant Professor of Marketing at Vrije Universiteit Amsterdam (VU Amsterdam). She earned her PhD in Business Administration and Management, with a major in Marketing, from Bocconi University in Milan in 2020. She was also a Visiting Scholar at the University of Southern California Marshall School of Business in 2018.