Research Publications

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13436 publications

Paper presented in a Conference

2009

BADOT, O., A. OCHS

Consumer Store clustering: criteria and effects

in The case of Shopping Centers, Proceedings of the 38th EMAC Conference, Nantes, 2009, Nantes, France

Journal Article

2009

KAPLAN, A., M. HAENLEIN

Consumer use and business potential of virtual worlds: The case of Second Life

INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (THE), 2009, vol. Vol. 11, Issue 3, pp. pp. 93-101 9 p.

Paper presented in a Conference

2009

BADOT, O., P. MCELHONE, A. YACYSHYN

Consumer value and the deteminants for optimal click-and-mortar strategies: the case of the menswear clothing industry in Canada

in Proceedings of the 25th Congress of French Marketing Association, London, 2009, London

Research Monograph (Working papers)

2009

ALEXANDER, J., R. WILKEN

Consumer-related determinants in product bundling

ESCP Europe Working Paper, no. n° 49, 2009

Paper presented in a Conference

2009

KASTANAKIS, M.

Consumers of Luxury Goods: a Conceptualization in progress

in Proceedings of the London Business School Trans-Atlantic Conference, 2009, London

Journal Article

2009

KAPLAN, A., M. HAENLEIN

Consumers, companies and virtual social worlds : A qualitative analysis of Second Life

ADVANCES IN CONSUMER RESEARCH, 2009, vol. Vol. 36, Issue 1, pp. pp. 873-874 2 p.

Book

2009

ROUACH, M., G. NAULLEAU

Contrôle de gestion bancaire et direction financière

RB édition, Paris, France, 2009

Book

2009

NAULLEAU, G., M. ROUACH

Contrôle de gestion et stratégie dans la banque

Les essentiels de la banque, Paris, France, 2009

Chapter

2009

PINOT DE VILLECHENON, F.

Cooperación descentralizada Europa-América Latina : contribuciones de la política de cooperación comunitaria a la consolidación de la democracia en Latinoamérica

in Política pública y democracia en América Latina. Del análisis a la implementación., MARIÑEZ NAVARRO, F., GARZA CANTU, V. Eds, Editorial Porrua, pp. pp. 519-545 26 p., 2009

Textbook

2009

ZILBERBERG, E., C. MENDOZA, M.-H. DELMOND, V. MALLERET, P. DOBLER

Coûts et décisions

2009, Gualino