Research Publications

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13434 publications

Journal Article

2010

OKAZAKI, S.

Measuring hard sell vs. soft sell advertising appeals

JOURNAL OF ADVERTISING, 2010

Paper presented in a Conference

2010

BADOT, O., S. CAMUS, M. POULAIN

Mesure des influences de la spiritualité d'une expérience de consommation. Le cas des magasins Nature & Découvertes et des magasins monastiques

in Proceedings of the 9th International Conference "Marketing Trends", 2010, Venise

Chapter

2010

FERRERO TURRIÓN, R.

Migration and recession in Spain

in Prioritizing Integration : The Transatlantic Council on Migration., Ruth Ferrero-Turrion Ed., verlag Berteslmann Stiftung, 2010

Journal Article

2010

CAILLUET, L., M. KIPPING

Mintzberg’s Emergent and Deliberate Strategies: Tracking Alcan’s Activities in Europe, 1928–2007

BUSINESS HISTORY REVIEW, 2010, vol. 84, pp. 79-104

Journal Article

2010

COUTURIER, J.

Misez sur des modèles d'affaires gagnants

L'EXPANSION MANAGEMENT REVIEW, June 2010, vol. n° 137, pp. pp. 28-35 8 p.

Chapters

2010

SCHMID, S.

Mitbestimmung in the German Corporate Governance System

In: Handbook of Top Management Teams, Bournois, F., Duval-Hamel, J., Roussillon, S. and Scaringella, J.-L. (Eds.) Palgrave Macmillan, pp. 601-609

Edited Book / Textbook

2010

WRONA, T., G. FANDEL

Mixed Methods in der Managementforschung

Zeitschrift fur Betriebswirtschaft, 2010

Edited Book / Textbook

2010

WRONA, T., G. FANDEL

Mixed Methods. Konzeptionelle Uberlegungen

Zeitschrift fur Betriebswirtschaft, 2010

Journal Article

2010

BICK, M., S. EULGEM, E. FLEISH, J. -F. HAMPE, B. KÖNIG-RIES, F. LEHNER, K. POUSTTCHI, K. RANNENBERG

Mobilität und Ubiquitäre Informationssysteme : Technologien, Anwendungen und Dienste zur Unterstützung von mobiler Kollaboration

LECTURE NOTES IN INFORMATICS, 2010, vol. 163

Book

2010

TREYER, J., O. BRONGNIART

Modèle économique de la DSI - les clés de la performance

Hermès Science Publications, 2010

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