Research Publications

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13433 publications

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Between the Mass and the Class: Antecedents of the 'Bandwagon' Luxury Consumption Behaviour

in Proceedings of the Global Marketing Conference, Tokyo, Japan, 2010, Tokyo

Journal Article

2010

RODRIGUEZ, C.

Biofuels in Spain : Market penetration analysis and competitiveness

RENEWABLE AND SUSTAINABLE ENERGY REVIEWS, 2010, vol. 14, pp. 3076-3083

Journal Article

2010

SCHMELTER, R., R. MAUER, C. BORSCH, M. BRETTEL

Boosting Corporate Entrepreneurship through HRM: Evidence from German SMEs

HUMAN RESOURCE MANAGEMENT, 2010, vol. Vol. 49, Issue 4, pp. pp. 715-741 (27 p.)

Journal Article

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, G. BASCOUL, B. BOEUF

Brand architecture: of relationships between product brand and corporate brand

JOURNAL OF MARKETING TRENDS, 2010, vol. 1/4, pp. 17-35

Paper presented in a Conference

2010

ULRICH, I., E. TISSIER-DESBORDES, P. L. DUBOIS

Brand gender and its dimensions

in Proceedings of the European Association for Consumer Research Conference, Royal Holloway, 2010, London

Journal Article

2010

ESTEBAN, M., N. LADO COUSTE

Brand Value in Horizontal Alliances: the Case of Twin Cars

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, August 2010, vol. Vol. 62, Issue 8, pp. pp. 1533-1542 8 p.

Journal Article

2010

BERTOLDI, B.

Business angel and risk capital: the impact on innovation

MEI ZHONG GONG GONG GUAN LI, 2010

Research Monograph (Working papers)

2010

ZEROUAL, T., V. CARBONE, C. BLANQUART

Can Sustainable Transport Policies Cause Companies to Adopt Responsible Behaviour?

Cahiers Scientifiques de l'ESCE, no. mai, n° 13, 2010

Paper presented in a Conference

2010

COEURDEROY, R., A. LWANGO

Capital social de l'entreprise familiale : une approche empirique de son efficience organisationnelle

in Actes de l'AIMS, 2010, Luxembourg

Paper presented in a Conference

2010

COEURDEROY, R., A. LWANGO

Capital social organisationnel familial et succession

in Actes du CIFEPME, 2010, Bordeaux, France

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