Research Publications

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13430 publications

Research Monograph (Working papers)

2012

SOLA, D., C. RAICIU, S. CUZZOLIN, J. COUTURIER

Market Entry Decisions in Emerging Economies: The choice of local intermediaries as key determinant of business model sustainability

ESCP Europe Working Paper, 2012

Journal Article

2012

COUTURIER, J., C. RAICIU, S. CUZZOLIN, D. SOLA

Market entry decisions in emerging economies: the choice of local intermediaries as key determinant of competitive sustainability. Examining the case of a leading MNC entering the Maghreb region

INTERNATIONAL JOURNAL OF TRADE AND GLOBAL MARKETS, 2012, vol. Vol. 5, Issue 2, pp. 16 p.

Journal Article

2012

RASKOVIC, M., B. MOREC, M. MAKOVEC BRENČIC

Market orientation, business innovation and HRM in top Slovenian employers.

ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA, 2012, vol. 25 (sup.2)

Journal Article

2012

MACLARAN, P.

Marketing and Feminism in Historic Perspective

JOURNAL OF HISTORICAL RESEARCH IN MARKETING, 2012

Book

2012

NATHALIE PRIME, N., J.-C. USUNIER

Marketing international : marchés, cultures, et organisations

Pearson Education / Village Mondial, 2012

Textbook

2012

PRIME, N., J.-C. USUNIER

Marketing international: marchés, cultures et organisations

2012, Eco gestion, Paris, France

Journal Article

2012

DOST, F., R. WILKEN

Measuring willingness to pay as a range, revisited: When should we care?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2012

Journal Article

2012

WILKEN, R., F. DOST

Measuring Willingness to Pay as a Range, Revisited: When Should We Care?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2012, vol. 20/2, pp. 148-166

Chapter

2012

DHOLAKIA, N., H. VICDAN

Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities

in The Routledge Companion to Digital Consumption., Russell Belk and Rosa Llamas Ed., New York and London: Routledge, pp. pp. 197-207, 2012

Journal Article

2012

YOON, E. J., W. ZHOU

Mining Implicit Social Network with Context-Aware Technologies

LECTURE NOTES IN BUSINESS INFORMATION PROCESSING, 2012, vol. Vol. 108, pp. pp. 3-8 6 p.

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