Many marketing managers still have a less than adequate understanding of social media platforms such as Instagram or TikTok, and…
28 March 2022 | 7 minute read
Executive Playbook
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Influencer marketing: why your company can’t live without it and what you can do about it
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Play hard, work hard: the metaverse is not just a game
Microsoft recently acquired Activision Blizzard, the video gaming giant behind the iconic match-three puzzle game Candy Crush and the MMORPG…
25 March 2022 | 5 minute read
Insights -
How is the next generation reshaping private banking?
Are the expectations of the next generation really so different from those of their elders when it comes to their…
22 March 2022 | 5 minute read
Insights -
Platform growth strategy: From the octopus to the metaverse?
You probably think that AirBnB is an accommodation platform, Amazon a retail distribution platform, Facebook a social network and Apple…
18 March 2022 | 3 minute read
Insights -
Supply-chain attacks and the delicate fabric of our IT ecosystem
During the past couple of years, the number of supply-chain attacks has surged, and they have become one of the…
16 March 2022 | 8 minute read
Insights -
“Customers expect a smooth & seamless shopping experience”
La Redoute has a historic reputation as one of France’s leading women’s fashion retailers – in part thanks to its…
8 March 2022 | 8 minute read
Insights -
Data and the customer experience: getting the best out of big data
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor…
1 March 2022 | 8 minute read
Insights -
Some of us are ashamed of asking for help, but companies can fix this!
The spread of new technologies tied to a race for innovation, products and services’ growing interdependence and, more generally, the…
22 February 2022 | 5 minute read
Executive Playbook -
How user-centric co-innovation has been driving digital transformation at Faurecia
Once upon a time, not so long ago actually, Faurecia only supplied automobile manufacturers with parts. Recently, it made a…
14 February 2022 | 9 minute read
Executive Playbook