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64 articles

Technology & Society

Understand how AI and digital transformation are changing business, work and society. Expect clear explainers, expert perspectives and intelligent debate on technology’s adoption, ethics and real-world impact.

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  • Four non-tech conditions for AI to improve performance

    Technology & Society

    Four non-tech conditions for AI to improve performance

    Over the last few years, numerous reports have highlighted the gap between the potential of artificial intelligence to produce value…

    19 May 2023 | 3 minute read

    Insights
  • How brands can stand out when everyone is a content creator

    Technology & Society

    How brands can stand out when everyone is a content creator

    In the digital era, it seems like everyone is a content creator. TikTok stars and Instagram influencers are enjoying a…

    10 May 2023 | 7 minute read

    Insights
  • (Video) gaming killed the other media?

    Technology & Society

    (Video) gaming killed the other media?

    What is the first thought that comes into your mind when you hear the words “video gaming”? Maybe you think…

    21 April 2023 | 3 minute read

    Insights
  • Even when algorithms outperform humans, humans can still make the difference

    Technology & Society

    Even when algorithms outperform humans, humans can still make the difference

    With artificial intelligence (AI), machines can perform tasks much better, faster and with fewer errors than humans. Recent research concludes…

    15 March 2023 | 3 minute read

    Insights
  • How social media can be used to communicate your brand through employee voices

    Technology & Society

    How social media can be used to communicate your brand through employee voices

    As corporations struggle to attract talent, the role of social media in brand communication has become increasingly influential. At the…

    18 January 2023 | 5 minute read

    Insights
  • No benefits of automation without major investments in human resources

    Technology & Society

    No benefits of automation without major investments in human resources

    A lot of performance improvements through AI stem from automating tasks and moving labour from humans to machines. However, recent…

    12 January 2023 | 5 minute read

    Insights
  • Virtual worlds and the metaverse: disruption for the managers of tomorrow?

    Technology & Society

    Virtual worlds and the metaverse: disruption for the managers of tomorrow?

    The metaverse is like the Loch Ness monster: everyone is talking about it even though nobody has seen it. Is…

    6 January 2023 | 1 minute read

    Insights
  • My boss wants me to launch us into the Metaverse. What do I do?

    Technology & Society

    My boss wants me to launch us into the Metaverse. What do I do?

    It’s the question that strikes fear into the heart of any digital native: developing an effective Metaverse strategy that makes…

    24 November 2022 | 7 minute read

    Insights
  • Algorithms in HR: for better or for worse?

    Technology & Society

    Algorithms in HR: for better or for worse?

    “You have just been laid off by an algorithm” Will such a statement become widely used in firms, or will…

    3 November 2022 | 4 minute read

    Insights
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The Choice, ESCP’s flagship thought-leadership platform, brings together bold ideas, expert insights, and real-world perspectives from across the global business landscape. Curated by leading academics, industry innovators, and practitioners, it explores the trends, challenges, and opportunities shaping the future of management, leadership, and entrepreneurship — making it an essential destination for curious, forward-thinking readers.

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