“If it’s free, you’re the product.” We’ve all heard this phrase applied to the world of tech, but what if…
25 October 2022 | 6 minute read
Insights
-
Regaining trust in data: Open data and why it matters
-
Identifying the right problem is more important than the data: true or false?
From data quality to privacy and consent, from social media to e-commerce, the issues are legion when it comes to…
18 October 2022 | 7 minute read
Executive Playbook -
If you build the metaverse, will consumers come?
Forbes recently put out a thought-provoking article which questioned whether a consumer need for the metaverse indeed exists. Yes, we…
10 October 2022 | 4 minute read
Insights -
Digital colonization: how Big Tech companies use data to enter regulated markets
It’s common to say that platforms aggressively compete with incumbents on value capture in non-digital-native markets. A recent research sheds…
29 September 2022 | 4 minute read
Insights -
“To successfully integrate AI into strategic decision-making processes, you need a human-centred approach”
Spurred by Covid-19, the adoption of artificial intelligence (AI) recently skyrocketed. Numerous examples show that the use of AI now…
20 September 2022 | 5 minute read
Insights -
When experts beat the crowd
Recommendations systems are powerful revenue engines: the better the system, the longer the users stay on the platform or the…
14 September 2022 | 3 minute read
Insights -
The Metaverse: how do brands fit into this new ecosystem?
In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies.…
9 May 2022 | 9 minute read
Insights -
Audio: a pillar of media innovation in 2022?
It feels like everyone is making a podcast these days, including brands, but are they doing so successfully? We have…
27 April 2022 | 9 minute read
Executive Playbook -
How algorithms have changed the media landscape – for better or worse!
In today’s era of news, fake news, and social media propaganda, one subject is on everyone’s lips: algorithms. We spoke…
25 April 2022 | 8 minute read
Insights