The current climate crisis makes it clear that it is becoming increasingly urgent to drastically limit climate-damaging behaviour in all…
10 February 2022 | 7 minute read
Executive Playbook
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Overcoming fair-trade products’ price disadvantage with clever pricing decisions
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How are tech innovations shaping the future of customer experience?
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful,…
9 February 2022 | 9 minute read
Insights -
A full picture of customer preferences and behaviours for 2022
The way we interact with brands has changed very quickly over the past few years and even more so since…
1 February 2022 | 10 minute read
Insights -
Facebook’s Metaverse: A nightmare turning into reality?
When, over a decade ago in 2010, we identified virtual worlds as social media, our reasoning was often questioned. To…
2 November 2021 | 5 minute read
Insights -
UN, mobility & data: a dangerous liaison?
The beginning of the reflection on the autonomous car starts with the “bridge dilemma”: a 40-year old surgeon drives an…
20 October 2021 | 7 minute read
Insights -
Flying high at HOP
Laetitia Vasseur, a doctoral student in management sciences at ESCP, founded french association HOP (Halte à l’Obsolescence Programmée, or Stop…
8 October 2021 | 7 minute read
The Salon -
Industry is better prepared for the post-crisis era
In early April 2020, French tyre giant Michelin announced that it would be starting to manufacture masks. No, the masks…
9 September 2021 | 6 minute read
Insights -
Boring brands are better at creating buzz!
Is it time to abandon involvement, one of the central ideas of marketing? Involvement measures the interest consumers attach to…
29 July 2021 | 3 minute read
Insights -
Fostering strong brand communities and values through the example of sports
When it comes to branding, some brands have it better than others. Thanks to effective marketing techniques, companies such as…
22 July 2021 | 6 minute read
Executive Playbook