In this Salon Debate, Louis-David Benyayer, Associate Professor of Digital Transformation and AI Initiatives Coordinator at ESCP, and Professor Marie…
25 June 2026 | 6 minute read
The Salon
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Are data-driven organisations actually making worse decisions by over-trusting analytics?
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OpenAI gets set to go public: can we entrust the financial markets with ChatGPT and AI?
OpenAI, the creator of ChatGPT, is gearing up to launch its Initial Public Offerings (IPO) this year. This financial manoeuvre would represent…
5 May 2026 | 8 minute read
Insights -
In the age of AI, what makes art meaningful?
Every year on 21 April, World Creativity and Innovation Day invites us to celebrate human ingenuity. Traditionally, that meant celebrating…
21 April 2026 | 4 minute read
Insights -
From GenAI hype to agentic AI value: Why the real AI revolution is still ahead
Over the past two years, generative AI has been heralded as a once‑in‑a‑generation technological breakthrough. Since the launch of ChatGPT…
17 March 2026 | 8 minute read
Insights -
Purpose or perfume? What really drives luxury buyers
What drives someone to spend €120 on a bottle of perfume, the scent or the story behind it? In recent…
2 October 2025 | 5 minute read
The Salon -
A race against technology: detecting traces of AI image generation
The rise of artificial intelligence (AI) image generation tools brings major challenges in distinguishing between authentic and synthetic content. While…
27 February 2025 | 6 minute read
Insights -
Identifying the drivers of change: a tool for SME digital transformation
When we talk about digital transformation, we often focus on technology—faster software, smarter algorithms, or more efficient platforms. But for…
13 February 2025 | 5 minute read
Insights -
Beyond automation: Strategic implications of generative AI in business
It’s been one year since the public release of ChatGPT and since then a lot of discussions have taken place…
21 February 2024 | 6 minute read
Insights -
Beyond the numbers: The unexpected benefits of ignoring data
While the current trend emphasizes the crucial role of data in decision-making, there are scenarios and contexts where not using…
21 November 2023 | 7 minute read
Insights