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22 articles

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#CustomerExperience
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  • Insights
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  • How are tech innovations shaping the future of customer experience?

    Technology & Society

    How are tech innovations shaping the future of customer experience?

    Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful,…

    9 February 2022 | 9 minute read

    Insights
  • When choice overload makes it too hard to choose

    Human Leadership & Transformation

    When choice overload makes it too hard to choose

    In the 20th century, certain neuropsychology researchers started to question our brain’s rationality — and therefore reliability — when making…

    9 February 2022 | 8 minute read

    Executive Playbook
  • Closing the ‘green gap’ to create sustainable value

    Sustainability & Responsible Business

    Closing the ‘green gap’ to create sustainable value

    As the fight against climate change becomes ever more pressing, consumers claim to be willing to make more sustainable choices.…

    3 February 2022 | 5 minute read

    Insights
  • A full picture of customer preferences and behaviours for 2022

    Technology & Society

    A full picture of customer preferences and behaviours for 2022

    The way we interact with brands has changed very quickly over the past few years and even more so since…

    1 February 2022 | 10 minute read

    Insights
  • “Consumers need means of escape and self-development”

    Sustainability & Responsible Business

    “Consumers need means of escape and self-development”

    Charlotte Gaston-Breton is an associate professor in marketing at ESCP Business School (Madrid campus), and the academic co-director of the…

    19 January 2022 | 6 minute read

    Insights
  • The Future of Football

    Human Leadership & Transformation

    The Future of Football

    Football has long been a leader in innovation in both sport and society, albeit often reluctantly. Whilst it may seem…

    5 July 2021 | 8 minute read

    Insights
  • How to successfully integrate social robots and AI into your business

    Technology & Society

    How to successfully integrate social robots and AI into your business

    A recent survey by McKinsey shows that 50% of respondents have adopted artificial intelligence (AI) in their business, with 22%…

    15 June 2021 | 5 minute read

    Executive Playbook
  • Taking a “social first” approach to art

    Innovation & Entrepreneurship

    Taking a “social first” approach to art

    Most of the creative industries have been disrupted by digitalisation – except for the art sector, which has stayed the…

    14 April 2021 | 7 minute read

    Insights
  • “I don’t see cinema dying”

    Innovation & Entrepreneurship

    “I don’t see cinema dying”

    Elisha Karmitz is the CEO of MK2, a French company engaged in the production, distribution and international sales of films,…

    17 February 2021 | 8 minute read

    Insights
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