Virtual characters are one of the biggest digital opportunities for organisations. In China alone, tech company Baidu said that the…
13 February 2023 | 5 minute read
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Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences?
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Human Leadership & Transformation
How cross-functional talent can lead to high-impact communications“Take the first person you see when arriving at the office: the office manager. Is their presence justified by operational…
23 September 2022 | 7 minute read
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What if Hemingway inspired your customer experience?
An extra touch of soul can recreate an authentic setting and spark positive perceptions. Nowadays, writing is just as much…
30 August 2022 | 8 minute read
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“Customers expect a smooth & seamless shopping experience”
La Redoute has a historic reputation as one of France’s leading women’s fashion retailers – in part thanks to its…
8 March 2022 | 8 minute read
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Data and the customer experience: getting the best out of big data
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor…
1 March 2022 | 8 minute read
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How are tech innovations shaping the future of customer experience?
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful,…
9 February 2022 | 9 minute read
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Sustainability & Responsible Business
Closing the ‘green gap’ to create sustainable valueAs the fight against climate change becomes ever more pressing, consumers claim to be willing to make more sustainable choices.…
3 February 2022 | 5 minute read
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A full picture of customer preferences and behaviours for 2022
The way we interact with brands has changed very quickly over the past few years and even more so since…
1 February 2022 | 10 minute read
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Sustainability & Responsible Business
“Consumers need means of escape and self-development”Charlotte Gaston-Breton is an associate professor in marketing at ESCP Business School (Madrid campus), and the academic co-director of the…
19 January 2022 | 6 minute read
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