Virtual characters are one of the biggest digital opportunities for organisations. In China alone, tech company Baidu said that the…
13 February 2023 | 5 minute read
Insights-
Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences?
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Human Leadership & Transformation
How cross-functional talent can lead to high-impact communications“Take the first person you see when arriving at the office: the office manager. Is their presence justified by operational…
23 September 2022 | 7 minute read
Insights -
What if Hemingway inspired your customer experience?
An extra touch of soul can recreate an authentic setting and spark positive perceptions. Nowadays, writing is just as much…
30 August 2022 | 8 minute read
Insights -
Sustainability & Responsible Business
How responsible is your customer experience?Sustainability, CSR and protecting the environment are key elements of any business strategy, from SMEs to global corporations, but is…
13 April 2022 | 9 minute read
Executive Playbook -
“Customers expect a smooth & seamless shopping experience”
La Redoute has a historic reputation as one of France’s leading women’s fashion retailers – in part thanks to its…
8 March 2022 | 8 minute read
Insights -
Data and the customer experience: getting the best out of big data
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor…
1 March 2022 | 8 minute read
Insights -
Going beyond the customer: how to make your strategy human-centric?
What should we, as humans in the 21st century, expect from brands and businesses? We explore the idea of a…
24 February 2022 | 7 minute read
Executive Playbook -
Some of us are ashamed of asking for help, but companies can fix this!
The spread of new technologies tied to a race for innovation, products and services’ growing interdependence and, more generally, the…
22 February 2022 | 5 minute read
Executive Playbook -
How user-centric co-innovation has been driving digital transformation at Faurecia
Once upon a time, not so long ago actually, Faurecia only supplied automobile manufacturers with parts. Recently, it made a…
14 February 2022 | 9 minute read
Executive Playbook