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2025
Yearly Archives

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  2. 2025
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Tomorrow's Choices, Today

Preparing for jobs we cannot yet imagine

#Career #FutureofWork

By 2030, millions of roles will disappear and millions more will be created. ESCP researcher Yaëlle Amsallem explains why students and workers should focus on skills, values and adaptability to stay ahead.

16 Oct 2025 4 min read
Their Choice

When AI meets human fragility: why psychological safety is the next consumer frontier

#AI #ResponsibleBusiness #Well-Being

As artificial intelligence becomes part of daily life, people turn to it not just for information but for comfort. On World Mental Health Day, we ask: what happens when technology meets us at our most human — and most vulnerable — moments?

08 Oct 2025 4 min read
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Their Choice

Purpose or perfume? What really drives luxury buyers

#Marketing #Strategy

Gen Z wants values. But in the luxury fragrance world, it’s still the scent that seals the deal.

02 Oct 2025 4 min read
Parabolic Troughs from a Concentrated Solar Thermal facility
Their Choice

Concentrated Solar Thermal: an optimal solution for decarbonisation in the oil refining sector?

#Innovation #Strategy

Concentrated Solar Thermal (CST) offers a powerful pathway to decarbonising oil refining by replacing fossil-fuelled steam with clean, solar-powered alternatives. With proven reliability, cost advantages, and up to 95% emissions reduction, CST positions itself as both a sustainability and strategic investment for the energy transition.

25 Sep 2025 4 min read
Choose to Lead

Listening to the forest: how Maa Biodiversity is bringing life back to Europe’s woods

#Entrepreneurship #ResponsibleBusiness #Sustainability

As biodiversity vanishes at an unprecedented pace, one startup is taking a hands-on approach to saving Europe’s forests. Maa Biodiversity combines science, land management and finance to turn fragile tree stands into thriving ecosystems.

18 Sep 2025 4 min read
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Their Choice

From legacy to leadership: how family firms outperform by combining heritage with innovation

#FamilyBusiness #Innovation #Leadership

Prof. Béatrice Collin explains how family firms innovate, grow sustainably, and outperform peers through resilience and long-term vision.

11 Sep 2025 4 min read
A stack of 3 wooden blocks with happy faces on them that get progressively deeper green and happier as they move up the stack
Tomorrow's Choices, Today

The future of wellbeing starts with the work choices we make today

#FutureofWork #Well-Being

ESCP professor Daniela Lup explains why the future of workplace wellbeing depends on intentional work redesign: balancing autonomy, recognition, and managers’ capability.

21 Aug 2025 4 min read
Their Choice

Reaching for the moon: a challenge to win over generations Y and Z

#Leadership #Management

To earn the lasting loyalty of younger generations, companies must learn to ‘reach for the Moon,’ rather than simply settle for being attractive.

07 Aug 2025 3 min read
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TL;DR

Patients who feel heard are more likely to stick with medical treatment

#Leadership #Research

In the 2000s, when I worked as a psychologist in long-term elderly care and primary healthcare services, many of the patients I saw were living with chronic or complex conditions. These situations required that patients trust care providers, consistently adhere to treatments and, often, receive care over an extended period of time. But what stood…

24 Jul 2025 4 min read
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Tomorrow's Choices, Today

Leading through the fog: why political risk is now everyone’s business

#Geopolitics #Leadership

From supply chains to cyber threats, today’s political risks are interconnected, fast-moving — and increasingly local. Experts at ESCP argue that leadership now requires a new kind of foresight rooted in scenario thinking, not certainty.

10 Jul 2025 4 min read
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Choose to Lead

Managing a workforce with multiple homes: what employers need to know

#Strategy

ESCP professor Laetitia Mimoun and colleagues Zahra Sharifonnasabi (Queen Mary University of London) and Fleura Bardhi (Bayes Business School) explore how today’s professionals manage life across borders, the hidden costs of flexibility, and what employers must understand to truly support them.

26 Jun 2025 5 min read
Their Choice

Beyond labels: rethinking what it means to invest for good

#Finance #ResponsibleBusiness

ESCP alumna Cristina Spiller has spent her career working at the intersection of finance and social impact. In this interview, she unpacks what investing “for good” really means — and why intention, not labels, is what matters most.

05 Jun 2025 4 min read
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