Purpose or perfume? What really drives luxury buyers
Gen Z wants values. But in the luxury fragrance world, it’s still the scent that seals the deal.
Gen Z wants values. But in the luxury fragrance world, it’s still the scent that seals the deal.
Concentrated Solar Thermal (CST) offers a powerful pathway to decarbonising oil refining by replacing fossil-fuelled steam with clean, solar-powered alternatives. With proven reliability, cost advantages, and up to 95% emissions reduction, CST positions itself as both a sustainability and strategic investment for the energy transition.
ESCP professor Laetitia Mimoun and colleagues Zahra Sharifonnasabi (Queen Mary University of London) and Fleura Bardhi (Bayes Business School) explore how today’s professionals manage life across borders, the hidden costs of flexibility, and what employers must understand to truly support them.
As the pharmaceutical industry faces rapid transformation, traditional top-down leadership models are being challenged like never before. The authors explore the urgent shift toward agile, collaborative leadership — and why striking the right balance between structure and flexibility may define the industry’s future.
This article dives into the high-stakes world of “pirate organisations” that disrupt powerful industries to champion social and environmental causes. By taking a look at rebellious French start-up Heetch, it reveals how these rule-benders walk the tightrope between defiance and legitimacy to spark real change.
Businesses can’t solve the world’s biggest problems alone. By teaming up with nonprofits, governments and other organisations, they can drive real impact — if they do it right. But what makes a partnership truly work, and where do companies go wrong?
Women’s sports have historically faced systemic barriers, yet growing participation and media coverage are driving a new wave of investment opportunities. With global revenues surpassing $1.3 billion in 2024 and record-breaking sponsorship deals, women’s sports are shifting from an overlooked sector to a lucrative, high-growth market.
As AI image generation advances, distinguishing real from fake becomes crucial. Learn about detection techniques, forensic analysis, and the challenges of staying ahead in the fight against deepfakes and synthetic media.
SME digital transformation isn’t just about technology—it’s about people. Sophie Petzolt and Christoph Seckler explore the Digital Innovator Tool, a framework that helps SMEs identify key change drivers to overcome resistance and lead successful digital initiatives.
From spending now to saving the planet, Gen Z’s relationship with money is full of contradictions. Julien Schmitt, a professor of sustainability and marketing at ESCP, outlines what businesses need to know.
ESCP Masters graduate Giacomo Agnelli explores the challenges of balancing intense work demands with employee well-being in competitive industries, highlighting the impact of overwork, ambient competition, and lack of free time.
Authors explore how cultural dynamics shape global organisations and learn practical strategies for fostering cohesion, inclusivity, and resilience in culturally diverse teams.
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