Is it time to abandon involvement, one of the central ideas of marketing? Involvement measures the interest consumers attach to…
29 July 2021 | 3 minute read
Insights-
Boring brands are better at creating buzz!
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Sustainability & Responsible Business
On the importance of family and planetFrançois Lemarchand passed his entrance exam to ESCP in May 1968, “a somewhat troubled period … at the time, we…
27 July 2021 | 4 minute read
The Salon -
Human Leadership & Transformation
The weight of the rule: lessons from sportWhen we think of sport and its relationship to management, it is probably the notion of performance that comes to…
26 July 2021 | 7 minute read
Insights -
Fostering strong brand communities and values through the example of sports
When it comes to branding, some brands have it better than others. Thanks to effective marketing techniques, companies such as…
22 July 2021 | 6 minute read
Executive Playbook -
Why we should train the new generation with sports and game-based learning – Play Your Future
“Tell me and I forget, teach me and I may remember, involve me and I learn.” Benjamin Franklin Benjamin Franklin…
20 July 2021 | 6 minute read
The Salon -
Human Leadership & Transformation
The G7 agreement on a 15% minimum global tax rate: a significant step but a long road aheadOn 5 June, 2021, the ministers of finance and central bank governors of the Groupe of Seven (G7), representing the…
13 July 2021 | 5 minute read
Insights -
From a near-death experience to sustainable tourism: “The time for a change had come.”
More than a year after COVID-19 forced a wholesale reimagining of the nine to five, it’s yet to be seen…
12 July 2021 | 6 minute read
The Salon -
Will VR soon replace the open-plan office? A closer look at the post-Covid workplace
If you are working a job that requires you to use a computer, you probably haven’t gone to the office…
9 July 2021 | 6 minute read
Insights -
From the pitch to pitching: what can entrepreneurs learn from athletes?
Sports and entrepreneurship are about achievement, team spirit and persistence – and for both, pitches are essential. It only takes…
8 July 2021 | 5 minute read
Executive Playbook