The 13th edition of ESCP Business School’s L’Oréal Big Picture Project brought together students from the MSc in Marketing & Creativity and the MSc in Digital Transformation Management & Leadership for a week-long challenge focused on digital strategy, innovation, and creativity. In collaboration with L’Oréal’s Consumer Products Division, participants developed data-driven, omnichannel campaigns for a real-world brief, supported by faculty mentors and industry professionals. The project concluded with standout presentations that showcased cutting-edge ideas in Beauty Tech and marketing.
