As the only pan-European business school, ESCP provides students the unique opportunity to live and study across its six European campuses. Each campus offers a unique blend of specialised MSc programmes, all of which have one thing in common: fostering international careers.

The Masters in Marketing and Creativity (MMK) is a specialised MSc programme that spans the London and Paris campuses.. The programme fosters creativity and critical thinking with a methodological and systematic approach. Through its case- and project-based #NotByTheBook teaching, the MMK aims to prepare the next generation of strategic, responsible, forward-thinking, and creative marketers.

Shaping a career path

Kadambari Zokarkar had 2 years of experience in India as a Marketing and Communications Specialist when she decided that she wanted to take her career to the next level.

She states, “When I set out to pursue my Master at ESCP, I had three main professional objectives:

  • absorb an international view of marketing
  • gain professional experience in a global brand
  • land a role that contributed meaningfully in this world at graduation. 

Looking back, it has been fulfilling to have achieved all three, as I now work as a brand & communications specialist at GreenDelta GmbH, a sustainability consulting & software company in Berlin, Germany.”

Kadambari reflects, “My professional internship at the global headquarters of Pernod Ricard, an ESCP Corporate Partner, allowed me to grasp a brand and business perspective at a multi-national scale. When it came time to decide on the direction I wanted my career to take at the end of the internship, I was able to build from the learnings in the master. The consistent integration of sustainability topics throughout the programme piqued my interest in pivoting towards the green space.”

Challenging Traditional Marketing with Practical, Multidisciplinary Insights

“A powerful common thread throughout the programme was a new way of thinking about business and marketing problems. From the get-go, we were introduced to concepts like ‘the job to be done,’ which looks at consumer needs contextually. We were encouraged to challenge traditional Marketing theory and rethink its relevance today. This multifaceted approach is one I will carry with me throughout my personal and professional life.

The frequent integration of workshops and seminars with professionals and prestigious brands across multiple industries in the UK and Europe was appreciable. From Fashion & Luxury (L’Oreal), Sports & Lifestyle (Salomon), and Automobiles (Ferrari), we were immersed in briefs that covered the entire  marketing funnel. The projects required us to plan, strategise, experience on-ground realities, and create and execute, making coursework very application-oriented and memorable.”

In today’s increasingly competitive job market, there is high demand amongst employers for graduates with practical, real-world experience. As a student enrolled in the MSc in Marketing and Creativity, students benefit from participating in an 8-week Company Consultancy Project.

This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners.

Navigating University Applications

“I understand first-hand that the process of searching for and applying to universities for your Master’s can be overwhelming. I would recommend going through the programme catalogues in detail, watching programme highlight videos on YouTube, and reaching out to current students and alumni on LinkedIn for personal insights. ESCP Business School, especially the MMK, is unique in its prerequisites—the high diversity rates of cohorts and the varied work experience of peers create a striking distinction from most Masters.”

Kadambari adds, “The mandatory work experiences included in the MMK lets you explore new roles and industries, and you can leverage ESCP’s long-established European network spanning career opportunities across the UK,  Europe, and beyond. To top this, the choice of studying in more than one city is an enriching possibility, thanks to the school’s multi-campus presence. These are wonderful opportunities to make the most of!”

Kadambari’s story illustrates the blend of academic excellence, practical application, and international exposure that ESCP offers, and how these elements have shaped her successful career. Whether you aim to become a leader in marketing, finance, digital transformation, energy management or one of our 24 other specialisations, ESCP Business School provides the foundation, real-world experience and network to propel you forward.

Want to learn more about our specialised MSc programmes? Take our 4 minute quiz and discover which Master is right for you!