Sustainability & Responsible Business
Eco-anxiety, putting a name on what we are all feelingWhen you come across news on climate change, how do you feel? Are you afraid of the future you or/and…
6 July 2022 | 5 minute read
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The Metaverse: how do brands fit into this new ecosystem?
In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies.…
9 May 2022 | 9 minute read
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Facebook’s Metaverse: A nightmare turning into reality?
When, over a decade ago in 2010, we identified virtual worlds as social media, our reasoning was often questioned. To…
2 November 2021 | 5 minute read
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Taking a “social first” approach to art
Most of the creative industries have been disrupted by digitalisation – except for the art sector, which has stayed the…
14 April 2021 | 7 minute read
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Human Leadership & Transformation
“She did it, so I can do it too.”The idea of a “role model” (a term that has even been adopted in other languages) can be applied to…
10 March 2021 | 5 minute read
Executive Playbook -
Gen Z & Tiktok: Embrace them or be left behind
Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand…
12 February 2021 | 6 minute read
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2020: The right time for TikTok
Between the pandemic lockdown and social unrest, 2020 was an important year for social media. We look at the past…
17 December 2020 | 6 minute read
Insights