From data quality to privacy and consent, from social media to e-commerce, the issues are legion when it comes to…
18 October 2022 | 7 minute read
Executive Playbook
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Identifying the right problem is more important than the data: true or false?
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Audio: a pillar of media innovation in 2022?
It feels like everyone is making a podcast these days, including brands, but are they doing so successfully? We have…
27 April 2022 | 9 minute read
Executive Playbook -
Influencer marketing: why your company can’t live without it and what you can do about it
Many marketing managers still have a less than adequate understanding of social media platforms such as Instagram or TikTok, and…
28 March 2022 | 7 minute read
Executive Playbook -
Some of us are ashamed of asking for help, but companies can fix this!
The spread of new technologies tied to a race for innovation, products and services’ growing interdependence and, more generally, the…
22 February 2022 | 5 minute read
Executive Playbook -
How user-centric co-innovation has been driving digital transformation at Faurecia
Once upon a time, not so long ago actually, Faurecia only supplied automobile manufacturers with parts. Recently, it made a…
14 February 2022 | 9 minute read
Executive Playbook -
Overcoming fair-trade products’ price disadvantage with clever pricing decisions
The current climate crisis makes it clear that it is becoming increasingly urgent to drastically limit climate-damaging behaviour in all…
10 February 2022 | 7 minute read
Executive Playbook -
Fostering strong brand communities and values through the example of sports
When it comes to branding, some brands have it better than others. Thanks to effective marketing techniques, companies such as…
22 July 2021 | 6 minute read
Executive Playbook -
Japan’s Study Sapuri: Edtech to the rescue
The unprecedented education emergency unleashed by Covid-19 has meant that schools for more than 168 million children globally were completely…
29 June 2021 | 5 minute read
Executive Playbook -
How to successfully integrate social robots and AI into your business
A recent survey by McKinsey shows that 50% of respondents have adopted artificial intelligence (AI) in their business, with 22%…
15 June 2021 | 5 minute read
Executive Playbook