Virtual characters are one of the biggest digital opportunities for organisations. In China alone, tech company Baidu said that the…
13 February 2023 | 5 minute read
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Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences?
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Taking a “social first” approach to art
Most of the creative industries have been disrupted by digitalisation – except for the art sector, which has stayed the…
14 April 2021 | 7 minute read
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“I don’t see cinema dying”
Elisha Karmitz is the CEO of MK2, a French company engaged in the production, distribution and international sales of films,…
17 February 2021 | 8 minute read
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How museums can turn a crisis into an opportunity to reconnect with visitors
As a result of the pandemic, most cultural institutions have had to close their doors and adapt their offering to…
12 February 2021 | 8 minute read
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