In the digital era, it seems like everyone is a content creator. TikTok stars and Instagram influencers are enjoying a…
10 May 2023 | 7 minute read
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How brands can stand out when everyone is a content creator
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Boring brands are better at creating buzz!
Is it time to abandon involvement, one of the central ideas of marketing? Involvement measures the interest consumers attach to…
29 July 2021 | 3 minute read
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Is the family name really a heritage?
The existence of family businesses is often based on a patronymic name or at least on the reminder of elements…
5 May 2021 | 8 minute read
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