La Redoute has a historic reputation as one of France’s leading women’s fashion retailers – in part thanks to its…
8 March 2022 | 8 minute read
Insights
- View all
- Human Leadership & Transformation
- Innovation & Entrepreneurship
- Technology & Society
- Governance & Geopolitics
- Sustainability & Responsible Business
- Future of Work & Learning
-
“Customers expect a smooth & seamless shopping experience”
-
Data and the customer experience: getting the best out of big data
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor…
1 March 2022 | 8 minute read
Insights -
How are tech innovations shaping the future of customer experience?
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful,…
9 February 2022 | 9 minute read
Insights -
A full picture of customer preferences and behaviours for 2022
The way we interact with brands has changed very quickly over the past few years and even more so since…
1 February 2022 | 10 minute read
Insights -
Facebook’s Metaverse: A nightmare turning into reality?
When, over a decade ago in 2010, we identified virtual worlds as social media, our reasoning was often questioned. To…
2 November 2021 | 5 minute read
Insights -
UN, mobility & data: a dangerous liaison?
The beginning of the reflection on the autonomous car starts with the “bridge dilemma”: a 40-year old surgeon drives an…
20 October 2021 | 7 minute read
Insights -
Industry is better prepared for the post-crisis era
In early April 2020, French tyre giant Michelin announced that it would be starting to manufacture masks. No, the masks…
9 September 2021 | 6 minute read
Insights -
Boring brands are better at creating buzz!
Is it time to abandon involvement, one of the central ideas of marketing? Involvement measures the interest consumers attach to…
29 July 2021 | 3 minute read
Insights -
The smartness of cities lies in its citizens
The pandemic has had an unintended consequence: cities, especially larger ones, which were once revered and desirable suddenly became undesirable.…
29 June 2021 | 4 minute read
Insights