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25 articles

Executive Playbook

Practical intelligence for professionals who need to make decisions and take action. Explore leadership tools, useful frameworks, strategy guidance and advice that can be applied at work.

#Strategy
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  • Human Leadership & Transformation
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  • “Acknowledging mistakes can pay off”

    Human Leadership & Transformation

    “Acknowledging mistakes can pay off”

    Leading global automaker and provider of innovative mobility solutions Stellantis, which has a market capitalisation of over 60 billion euros,…

    23 January 2024 | 3 minute read

    Executive Playbook
  • Harnessing AI to accelerate digital transformation

    Innovation & Entrepreneurship

    Harnessing AI to accelerate digital transformation

    Digital transformation is no longer a choice but a necessity for companies today. The ability to harness digital technologies and…

    18 July 2023 | 6 minute read

    Executive Playbook
  • How to avoid greenwashing

    Sustainability & Responsible Business

    How to avoid greenwashing

    From tenuous claims about products made from bamboo to supposedly green investment funds that retain significant exposure to fossil fuel…

    7 June 2023 | 6 minute read

    Executive Playbook
  • 4 strategies for brands to deal with geopolitical crises

    Governance & Geopolitics

    4 strategies for brands to deal with geopolitical crises

    As consumers are increasingly asking for brands to take a stance on societal issues, managers need to decide how to…

    27 February 2023 | 5 minute read

    Executive Playbook
  • Care management: motivating employees and stopping burnout in the ‘new normal’

    Human Leadership & Transformation

    Care management: motivating employees and stopping burnout in the ‘new normal’

    After two years of pandemic and managerial adjustments, we need to take a step back to define the ‘new normal’.…

    22 November 2022 | 5 minute read

    Executive Playbook
  • How to navigate business amid soaring geopolitical risk

    Governance & Geopolitics

    How to navigate business amid soaring geopolitical risk

    From Russia’s assault on Ukraine to the decoupling of the US and China, multinational corporations are tackling volatile scenarios around…

    15 November 2022 | 7 minute read

    Executive Playbook
  • Identifying the right problem is more important than the data: true or false?

    Technology & Society

    Identifying the right problem is more important than the data: true or false?

    From data quality to privacy and consent, from social media to e-commerce, the issues are legion when it comes to…

    18 October 2022 | 7 minute read

    Executive Playbook
  • Influencer marketing: why your company can’t live without it and what you can do about it

    Technology & Society

    Influencer marketing: why your company can’t live without it and what you can do about it

    Many marketing managers still have a less than adequate understanding of social media platforms such as Instagram or TikTok, and…

    28 March 2022 | 7 minute read

    Executive Playbook
  • The pursuit of your Founder-Market Fit

    Innovation & Entrepreneurship

    The pursuit of your Founder-Market Fit

    My name is Julian Ivaldy, Co-founder & Head of Growth at The Secret Company. We are a crew of serial…

    3 November 2021 | 7 minute read

    Executive Playbook
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