Robert Wilken is a Professor of International Marketing at ESCP Europe Berlin campus. Currently, he teaches Marketing, Pricing, Quantitative Methods and Research Methods in both graduate and PhD programmes.
Between 1997 and 2003, he studied Mathematics and Business Administration at the University of Muenster (Germany). He was then a research assistant at the Institute of Business-to-Business Marketing (Prof. Dr. Dr. h.c. Klaus Backhaus) at the same university. He received his doctoral degree in 2007. Since summer 2007, he has been with ESCP Europe.
Robert Wilken is a member of various academic institutions, and conducts research in collaboration with colleagues from a number of universities, including Bremen, Muenster, and Trier (Germany), Birmingham and Manchester (United Kingdom), and Seattle (USA).

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68 publications

Chapters

2023

WILKEN, R., N. PRIME

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

In: Serving the Customer: The Role of Selling and Sales, Aichner, Thomas Springer Fachmedien Wiesbaden

Academic Articles

2022

RABAA, S., S. GEISENDORF, R. WILKEN

Why change does (not) happen: Understanding and overcoming status quo biases in climate change mitigation

ZEITSCHRIFT FUR UMWELTPOLITIK UND UMWELTRECHT, 2022(1), 100-134

Academic Articles

2022

WILKEN, R., E. STIMMER, D. BÜRGIN

Should retailers encourage couples to shop together?

JOURNAL OF RETAILING AND CONSUMER SERVICES, 69 (November), 1-16

Chapters

2022

DOST, F., R. WILKEN

A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges

In: Commodity Marketing: Strategies, Concepts, and Cases., Enke, M., Geigenmüller, A., & Leischnig, A. Springer, 105-117

Academic Articles

2021

AICHNER, T., R. WILKEN, P. COLETTI

Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust

JOURNAL OF GLOBAL MARKETING, 34 (2), 73-89

Academic Articles

2021

BÜRGIN, D., R. WILKEN

Increasing Consumers’ Purchase Intentions Toward Fair‑Trade Products Through Partitioned Pricing

JOURNAL OF BUSINESS ETHICS

Academic Articles

2021

AICHNER, T., P. COLETTI, F. JACOB, R. WILKEN

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

CORPORATE REPUTATION REVIEW, 24, 179-190

ESCP Impact Papers

2021

BÜRGIN, D., R. WILKEN

How supermarkets can contribute to sustainable development through pricing

ESCP Impact Papers, 2021-13-EN

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Academic Articles

2020

ISAAK, K., R. WILKEN, F. DOST, D. BÜRGIN

Improving pricing scope through consumers’ construal level –evidence based on consumers’ willingness-to-pay ranges

DIE UNTERNEHMUNG - SWISS JOURNAL OF BUSINESS RESEARCH AND PRACTICE, 74(4), 365 - 383

Academic Articles

2020

BODEN, J., E. MAIER, R. WILKEN

The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay

JOURNAL OF RETAILING AND CONSUMER SERVICES, Vol. 52