Professor Voyer is full professor at ESCP Business School in the department of Entrepreneurship and chair-holder of the Cartier – ESCP – HEC Turning Points Research Chair and Visiting Professor in the department of Psychological and Behavioural Science at the London School of Economics and Political Science (LSE). He has held various visiting research positions, including Copenhagen Business School (CBS) and the University of Auckland. He previously served as Associate Dean of ESCP Europe’s Undergraduate programmes and Jean Monnet Module Leader (Erasmus +, EU-funded Programme).

He received a PhD in Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris (Paris 1). Before this, he studied marketing at HEC Paris and the London Business School. In the UK, He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer’s research focuses on behavioural science from an interdisciplinary perspective, drawing from a wide range of innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (Cartier, L’Oréal, KPMG, LastMinute.com…), and public research bodies (ERASMUS+ / European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributions to the field of applied psychology and behavioural science (including journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain SciencesJournal of Economic Psychology, Journal of Advanced Nursing…) and management journals (Journal of Business Research, Psychology & Marketing, AMS Review…). He regularly presents his work at international conferences and gives keynote speeches, in fields ranging from marketing, management and applied psychology and behavioural science.

Beyond academic research, he extensively collaborates with the media (TV, radio, press, Internet) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in behavioural science.

He has taught at all academic levels, from undergraduate programmes to a wide range of postgraduate programmes in management and psychology and at doctoral level. He has also taught extensively on executive education programmes. Courses currently or previously taught included: consumer psychology, project management, understanding the marketplace, marketing management, marketing for entrepreneurs, marketing & communication, luxury marketing, research methods and experimental design. He supervises student research at bachelor, master, and doctoral level.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), having ranked in the top 5% in international competitions, and fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

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315 publications

Academic Articles

2024

VOYER, B., G., M. LEBAN, A. ERRMANN, Y. SEO

Mindful luxury: A case of the Faroe Islands

TOURISM MANAGEMENT

Conference Presentations

2023

VOYER, B., G., M. SANGLE-FERRIERE, L. SAJTOS, B. SUNG

Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions

European Marketing Academy

Conference Presentations

2023

VOYER, B., G.

Embedding Cross Cultural Psychology Content in a Traditional Business School Curriculum and Management Practice

International Association for Cross-Cultural Psychology (IACCP)

Other Intellectual Contributions

2023

VOYER, B., G

Interview on luxury watches and buying behaviours (art collaborations)

NEW YORK TIMES

Academic Articles

2022

VOYER, B., G.

What can healthcare managers learn from marketing managers? Marketing theory concepts with implications for healthcare

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 28 (7), 185–189

Academic Articles

2022

VOYER, B., G., M. SANGLE-FERRIERE

La propension du client à éviter de demander assistance : conceptualisation et développement d’une échelle

RAM - RECHERCHE ET APPLICATIONS EN MARKETING, 37(3), 3-27

Academic Articles

2022

PARK, J., J. KIM, K. SEONGSEOP, B. , G. VOYER, C. KIM, B. SUNG, H. GONZALEZ JIMENEZ, F. FASTOSO, Y. K. CHOI, S. YOON

The Impact of COVID-19 on Consumer Evaluation of Authentic Advertising Messages

PSYCHOLOGY AND MARKETING, 39(1), 76-89

Conference Presentations

2022

VOYER, B., G., M. SANGLÉ-FERRIÈRE, L. SAJTOS, B. SUNG

Conceptualising and measuring perceived agency sharing in customer-AI interactions

Australian & New Zealand Marketing Academy Conference (ANZMAC)

Media

2022

VOYER, B., G., C. SECKLER

Podcast: We all make mistakes - On the science of failing successfully

The Choice

Media

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

World Economic Forum