Professor Voyer is full professor at ESCP Business School in the department of Entrepreneurship and chair-holder of the Cartier – ESCP – HEC Turning Points Research Chair and Visiting Professor in the department of Psychological and Behavioural Science at the London School of Economics and Political Science (LSE). He has held various visiting research positions, including Copenhagen Business School (CBS) and the University of Auckland. He previously served as Associate Dean of ESCP Europe’s Undergraduate programmes and Jean Monnet Module Leader (Erasmus +, EU-funded Programme).

He received a PhD in Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris (Paris 1). Before this, he studied marketing at HEC Paris and the London Business School. In the UK, He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer’s research focuses on behavioural science from an interdisciplinary perspective, drawing from a wide range of innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (Cartier, L’Oréal, KPMG, LastMinute.com…), and public research bodies (ERASMUS+ / European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributions to the field of applied psychology and behavioural science (including journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain SciencesJournal of Economic Psychology, Journal of Advanced Nursing…) and management journals (Journal of Business Research, Psychology & Marketing, AMS Review…). He regularly presents his work at international conferences and gives keynote speeches, in fields ranging from marketing, management and applied psychology and behavioural science.

Beyond academic research, he extensively collaborates with the media (TV, radio, press, Internet) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in behavioural science.

He has taught at all academic levels, from undergraduate programmes to a wide range of postgraduate programmes in management and psychology and at doctoral level. He has also taught extensively on executive education programmes. Courses currently or previously taught included: consumer psychology, project management, understanding the marketplace, marketing management, marketing for entrepreneurs, marketing & communication, luxury marketing, research methods and experimental design. He supervises student research at bachelor, master, and doctoral level.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), having ranked in the top 5% in international competitions, and fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

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324 publications

Academic Articles

2024

LEBAN, M., A. ERRMANN, Y. SEO, B. , G. VOYER

Mindful luxury: A case of the Faroe Islands

TOURISM MANAGEMENT

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

ESCP Impact Papers, 2024-47-EN

ESCP Impact Papers

2024

NICOLAY, O., B. , G. VOYER, P. DESMICHEL

Luxury’s Upcoming dilemmas: How to rethink what we thought we knew about luxury

ESCP Impact Papers, 2024-12-EN

Conference Presentations

2023

VOYER, B., G., M. SANGLE-FERRIERE, L. SAJTOS, B. SUNG

Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions

European Marketing Academy

Conference Presentations

2023

VOYER, B., G.

Embedding Cross Cultural Psychology Content in a Traditional Business School Curriculum and Management Practice

International Association for Cross-Cultural Psychology (IACCP)

Conference Presentations

2023

VOYER, B., G.

Embedding Cross Cultural Psychology Content in a Traditional Business School Curriculum and Management Practice.

International Association for Cross-Cultural Psychology (IACCP)

Conference Presentations

2023

VOYER, B., G., J. ZHANG

Generation Z & CEO Activism: A Socio-Emotional Framework

Australian & New Zealand Marketing Academy Conference (ANZMAC)

Conference Proceedings

2023

VOYER, B., G., M. SANGLÉ-FERRIÈRE, L. SAJTOS, B. SUNG

Towards a better understanding of agency-sharing with AI: A Scale Development

GAMMA

Other Intellectual Contributions

2023

VOYER, B., G

Interview on luxury watches and buying behaviours (art collaborations)

NEW YORK TIMES

Other Intellectual Contributions

2023

VOYER, B., G

Interview on Luxury Brands Introducing New lines of Watches inspired by Jewellery

NEW YORK TIMES, online