Boris Durisin is a Professor at ESCP Business School. His Marketing teaching has been awarded by the Financial Times the top spot in Europe in its FT Global MBA 2022 rankings. Boris lectures, collaborates with, and consults Fortune 500 clients and companies on the market launch of new-to-the-world products and truly innovative technologies. The focus is primarily on how to deal with barriers to adoption, how to design go-to-market strategies, and how to promote innovative offerings. He has been teaching in executive education programs held in France, Germany and the U.K. (at ESCP Business School), Italy (Fondazione European School of Management Italia; SDA Bocconi), Switzerland (HSG, EPFL), Spain (ESADE), Lebanon (ESA), India (MISB), and in the USA (at UCLA). Boris has consulted and lectured for dozens of organizations, including ENI, Novartis, General Electric (GE) Healthcare, AstraZeneca, Boehringer Ingelheim, ABB, Leonardo-Finmeccanica, Medtronic, Vodafone, Roche Diagnostics, Telecom Italia, Fanuc, Orange, Unicredito, Omnicom, Luxottica, Prysmian, Iveco-Irisbus, Same Deutz-Fahr, Menarini, Chiesi Farmaceutici, Vertex Pharmaceuticals, Ipsen Pharma, Porsche Consulting, Palm Hill Development, La Redoute, Savencia, Canal +, Reply, Bracco Imaging and Old Mutual. Boris has been and is a director at several privately held and public, stock-quoted firms. He is an Associate Professor at the Paris campus of ESCP Business School and an Adjunct Professor at Bocconi University. He received his Ph.D. in management science from the University of St. Gallen (Dr. oec. HSG) and his MSc from CEMS-MIM; he graduated from the University of St.Gallen (lic. oec. HSG) and from HEC Paris (Grande Ecole - Master in Management). He has also been a lecturer at the École Polytechnique Fédérale de Lausanne (EPFL), Switzerland and a visiting Research Associate at the Sloan School of Management at MIT (Massachusetts Institute of Technology) as well as at the Salomon Center, Stern School of Business, New York University. Boris has received several awards. In his research, Boris studies how firms cope with technological innovation and create new markets (market innovation), how firms recognize the value, acquire, transform or assimilate, and exploit new external knowledge (absorptive capacity), and how firms concurrently organize for incremental and discontinuous innovation (ambidextrous organizing). Boris Durisin is a reviewer for the U.S. National Science Foundation (nsf.gov) and an ad how reviewer of leading academic journals. His research is published in academic journals, among others, in the Academy of Management Review and the Journal of Product Innovation Management.