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Fabrizio Zerbini is Professor of Marketing, Associate Dean for Undergraduate Studies, Head of the European Department of Marketing, and Scientific Director for the Go-to-Market Track at ESCP Europe. He holds a Ph.D. in Management from Bocconi University. His areas of specialization include Marketing Strategy, Go-to-Market, Channel Management,  Busienss-to-Business Marketing, and Markets Ethics.

He has published in international academic journals such as Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, The Accounting Review, and Italian academic journal such as Economia e Management, Mercati e Competitività, and Finanza Marketing e Produzione. He serves as board member in Industrial Marketing Management, Journal of Trust Reseach, and RAM (Recherce et Applications en Marketing). 

Dr. Zerbini has been visiting scholar at the SDABocconi, Università Bocconi, in Milan, Carlson School of Management, University of Minnesota, Minneapolis and the Hebrew University, Jerusalem. He taught at Bocconi University, SDA Bocconi School of Management, and the Free University of Languages and Communication (IULM), Milan. He has been Scientific Director of the Digital Marketing Certificate at ESCP Europe and Director of the Master in Event and Exhibition Management at Bocconi University.

He has consulting or executive training experience with SME and large organizations such as 3M, Amazon, Bongrain, Ebay, Fiat Group and Fiat Industrial, Fiera Milano International, General Electric, Intesa SanPaolo, Italcementi, Reale Mutua Assicurazioni, SDA Express Courier, PwC, Sony, and WPP.

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28 publications

Journal Article

2017

ZERBINI, F.

CSR Initiatives as Market Signals: A Review and Research Agenda

JOURNAL OF BUSINESS ETHICS, 146, 1, 1 - 23

Journal Article

2015

ZERBINI, F., S.BORGHINI

Release capacity in the vendor selection process

JOURNAL OF BUSINESS RESEARCH, Vol. 68, Issue 2, pp. 405-414

Book

2012

BORGHINI, S., A.CARU, F.GOLFETTO, S.PACE, D.RINALLO, L. M.VISCONTI, F.ZERBINI

Prodotto, Consumatore e Politiche di Mercato Quarant'Anni Dopo: Scritti in Onore di Stefano Podestà

Egea, 548 p.

Chapter

2011

ZERBINI, F., A.CIRRINCIONE

Customer relationship management

In: Marketing management : Progettare e generare valore per il cliente, VALDANI E. Egea, pp. 787-820 34 p.

Chapter

2011

VALDANI, E., F.ZERBINI

Il valore dell'orientamento al cliente

In: Marketing management: Progettare e generare valore per il cliente, VALDANI E. (ed.) Egea, pp. 41-63 23 p.

Journal Article

2010

PREMAZZI, K., S.CASTALDO, F.ZERBINI

The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships

JOURNAL OF BUSINESS ETHICS, Vol. 96, Issue 4, pp. 657-668 12 p.

Journal Article

2010

CUGINI, A., M.DE CARLO, F.ZERBINI

Strumenti per valutare la strategia di una destinazione turistico-congressuale: il caso Torino Convention Bureau

FINANZA, MARKETING E PRODUZIONE, Número 1, pp. 116-140 25 p.

Chapter

2010

CASTALDO, S., M.GROSSO, F.ZERBINI, G.MOLLERING

Exploring How Third-Party Organizations Facilitate Coopetition Management in Buyer-Seller Relationships

In: Coopetition : Winning Strategies for the 21st Century, YAMI S., CASTALDO S., DAGNINO G. B., LEROY F. (eds) Edward Elgar, pp. 141-165 25 p.

Journal Article

2009

CASTALDO, S., F.ZERBINI, M.GROSSO

Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs)

INDUSTRIAL MARKETING MANAGEMENT, Vol. 38, Issue 8, pp. 946-959 14 p.

Journal Article

2009

JARACH, D., F.ZERBINI, G.MINIERO

When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis

JOURNAL OF AIR TRANSPORT MANAGEMENT, Vol. 15, Issue 6, pp. 287-293 7 p.