{"id":5772,"date":"2021-11-15T12:07:25","date_gmt":"2021-11-15T10:07:25","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?post_type=tc-podcast&#038;p=5772"},"modified":"2021-11-15T17:50:54","modified_gmt":"2021-11-15T15:50:54","slug":"farming-healthy-and-sustainable-food-with-anisha-goel","status":"publish","type":"tc-podcast","link":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/","title":{"rendered":"Farming healthy and sustainable food with Anisha Goel"},"content":{"rendered":"\n<p>On Her Voice\u2019s fourth episode, we had the chance to speak with <a href=\"https:\/\/www.linkedin.com\/in\/anisha-goel-a9296227\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anisha Goel<\/a>, ESCP alumna and co-founder of Kaze Living, an Indian start-up that intends to help<em> <\/em>change the food game in India. When Anisha was confronted with the difficulty of finding fresh local produce in her hometown, she decided to create the solution. Building off of her family\u2019s history and her experience in consulting as well as India\u2019s tech startup scene, <mark>Anisha and her co-founders are working to uncover new ways of growing healthy, sustainable food and educating consumers on the great products coming from local farmers<\/mark>. To Anisha Goel, a <strong>farm-to-fork business model<\/strong> could be part of the solution.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/escp_anisha_hervoice_h.png\" alt=\"Illustration of ESCP alumna Anisha Goel, co-founder of Kaze Living\" class=\"wp-image-5773\" srcset=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/escp_anisha_hervoice_h.png 800w, https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/escp_anisha_hervoice_h-300x168.png 300w, https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/escp_anisha_hervoice_h-768x431.png 768w, https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/escp_anisha_hervoice_h-150x84.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>Episode 4: Interview with Anisha Goel, co-founder of Kaze Living<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Growing quality food thanks to hydroponics: the future of farming?<\/h3>\n\n\n\n<p>Thinking about new ways to produce food has become crucial as countries around the world seek to feed growing populations while limiting their environmental impact. Fortunately, solutions exist and are starting to pop up around the globe, encouraging hope regarding healthier, accessible and greener farming for all.<\/p>\n\n\n\n<p><strong>Hydroponics may just be one of these solutions<\/strong>. <em>\u201cHydroponics is growing crops in water instead of soil. Some people see it as the holy grail for a sustainable farming future that would not depend on soil fertility. <mark>Hydroponics can be set up under any climate: it\u2019s just pure water enriched with all the nutrients the plant needs<\/mark>. Most importantly: no soil means no pest nor bugs you\u2019d need to kill, so no pesticides,\u201d<\/em> explains our guest, Anisha Goel. By launching Kaze Living in India, she wants to be part of the solution. <em>\u201cI grew up in a family of organic farmers in the northern part of India, so from a very early age I was aware of the consequences pesticides and other chemicals can have on one\u2019s health. Then I thought: we don\u2019t have any place to reliably and safely buy greens in the country.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fewer middlemen for fresher produce and happier farmers<\/h3>\n\n\n\n<p>With Kaze Living, <strong>Anisha Goel works hand-in-hand with local farmers<\/strong> to provide customers with fresh, organic produce. <em>\u201cIn India, over 25% of fresh produce gets wasted. Farm-to-fork duration can\u2019t be over 60 hours. Past that time, we are faced with significant nutritional loss and perishability. What Covid did is exaggerate the issue: mainly because of lockdown and additional checkpoints for road travels when transporting food.\u201d<\/em> Hence, reducing the number of middlemen between the farmer and the customer\u2019s plate, reduces travel times, and waste.&nbsp;<\/p>\n\n\n\n<p>Plus, when it comes to farming in India, farmers\u2019 conditions can be very precarious. <em>\u201cThe Indian agri-supply chain was fragile to begin with, before Covid-19. There tend to be a lot of middlemen and actual farmers\u2019 margins are simply squeezed out by those further up the supply chain. Most of them don\u2019t know how to differentiate their products and that puts additional pressure on their shoulders.\u201d<\/em> Better-remunerated farmers, healthier food, and happy customers? That\u2019s Kaze\u2019s mission.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bringing the business to life<\/h3>\n\n\n\n<p>In building Kaze Living, Anisha quickly realised that her team was her greatest asset. <mark>Searching for team members who had complementary skills and were truly motivated was top priority<\/mark>. <em>\u201cIf you don&#8217;t enjoy doing this, sooner or later, it&#8217;s not going to work out. So my role as a founder, eventually, was just to keep the entire team motivated and to make sure we give them the right environment to let them do what they do best and work well together.\u201d<\/em><\/p>\n\n\n\n<p>Now when it comes to keeping herself motivated while starting a business, Anisha found comfort in the fact that<em> \u201cif you ask, help will always come\u201d<\/em>. That\u2019s why she advises fellow entrepreneurs to be active on social media, especially LinkedIn, and to speak to people, other founders, for example, because eventually you will realise that <em>\u201cOh, you know what? Maybe some people do want to listen to what I have to say, and then you just talk some more&#8221;.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Feed your curiosity by listening to the whole episode to learn more about soilless farming and Anisha Goel\u2019s advice on finding your voice!<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.<\/p>\n","protected":false},"author":1,"featured_media":5774,"template":"","tags":[18,55,37],"podcast-category":[119,68],"class_list":["post-5772","tc-podcast","type-tc-podcast","status-publish","has-post-thumbnail","hentry","tag-entrepreneurship","tag-startup","tag-sustainability","podcast-category-her-voice","podcast-category-the-choice-podcasts","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farming healthy and sustainable food with Anisha Goel - The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farming healthy and sustainable food with Anisha Goel - The Choice by ESCP\" \/>\n<meta property=\"og:description\" content=\"Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/\" \/>\n<meta property=\"og:site_name\" content=\"The Choice by ESCP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESCPbs\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T15:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESCP_bs\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/\",\"name\":\"Farming healthy and sustainable food with Anisha Goel - The Choice by ESCP\",\"isPartOf\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg\",\"datePublished\":\"2021-11-15T10:07:25+00:00\",\"dateModified\":\"2021-11-15T15:50:54+00:00\",\"description\":\"Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.\",\"breadcrumb\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#primaryimage\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg\",\"width\":1200,\"height\":801,\"caption\":\"\u00a9nito\/AdobeStock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/escp.eu\/thechoice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/escp.eu\/thechoice\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Choice\",\"item\":\"https:\/\/escp.eu\/thechoice\/podcast\/series\/the-choice-podcasts\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Her Voice\",\"item\":\"https:\/\/escp.eu\/thechoice\/podcast\/series\/her-voice\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Farming healthy and sustainable food with Anisha Goel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#website\",\"url\":\"https:\/\/escp.eu\/thechoice\/\",\"name\":\"The Choice by ESCP\",\"description\":\"The new media dedicated to choice makers\",\"publisher\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/escp.eu\/thechoice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#organization\",\"name\":\"ESCP Business School\",\"url\":\"https:\/\/escp.eu\/thechoice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg\",\"width\":1200,\"height\":800,\"caption\":\"ESCP Business School\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ESCPbs\/\",\"https:\/\/x.com\/ESCP_bs\",\"https:\/\/www.instagram.com\/escpbs\/\",\"https:\/\/www.linkedin.com\/school\/escp-business-school\/\",\"https:\/\/www.youtube.com\/c\/ESCPBusinessSchool\",\"https:\/\/fr.wikipedia.org\/wiki\/ESCP_Business_School\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farming healthy and sustainable food with Anisha Goel - The Choice by ESCP","description":"Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/","og_locale":"en_GB","og_type":"article","og_title":"Farming healthy and sustainable food with Anisha Goel - The Choice by ESCP","og_description":"Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.","og_url":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/","og_site_name":"The Choice by ESCP","article_publisher":"https:\/\/www.facebook.com\/ESCPbs\/","article_modified_time":"2021-11-15T15:50:54+00:00","og_image":[{"width":1200,"height":801,"url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ESCP_bs","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/","url":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/","name":"Farming healthy and sustainable food with Anisha Goel - The Choice by ESCP","isPartOf":{"@id":"https:\/\/escp.eu\/thechoice\/#website"},"primaryImageOfPage":{"@id":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#primaryimage"},"image":{"@id":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#primaryimage"},"thumbnailUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg","datePublished":"2021-11-15T10:07:25+00:00","dateModified":"2021-11-15T15:50:54+00:00","description":"Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.","breadcrumb":{"@id":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#primaryimage","url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg","contentUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/nito-adobestock-food-basket.jpg","width":1200,"height":801,"caption":"\u00a9nito\/AdobeStock"},{"@type":"BreadcrumbList","@id":"https:\/\/escp.eu\/thechoice\/podcast\/farming-healthy-and-sustainable-food-with-anisha-goel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/escp.eu\/thechoice\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/escp.eu\/thechoice\/podcast\/"},{"@type":"ListItem","position":3,"name":"The Choice","item":"https:\/\/escp.eu\/thechoice\/podcast\/series\/the-choice-podcasts\/"},{"@type":"ListItem","position":4,"name":"Her Voice","item":"https:\/\/escp.eu\/thechoice\/podcast\/series\/her-voice\/"},{"@type":"ListItem","position":5,"name":"Farming healthy and sustainable food with Anisha Goel"}]},{"@type":"WebSite","@id":"https:\/\/escp.eu\/thechoice\/#website","url":"https:\/\/escp.eu\/thechoice\/","name":"The Choice by ESCP","description":"The new media dedicated to choice makers","publisher":{"@id":"https:\/\/escp.eu\/thechoice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/escp.eu\/thechoice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/escp.eu\/thechoice\/#organization","name":"ESCP Business School","url":"https:\/\/escp.eu\/thechoice\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/","url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg","contentUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg","width":1200,"height":800,"caption":"ESCP Business School"},"image":{"@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ESCPbs\/","https:\/\/x.com\/ESCP_bs","https:\/\/www.instagram.com\/escpbs\/","https:\/\/www.linkedin.com\/school\/escp-business-school\/","https:\/\/www.youtube.com\/c\/ESCPBusinessSchool","https:\/\/fr.wikipedia.org\/wiki\/ESCP_Business_School"]}]}},"_links":{"self":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/tc-podcast\/5772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/tc-podcast"}],"about":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/types\/tc-podcast"}],"author":[{"embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/media\/5774"}],"wp:attachment":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/media?parent=5772"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/tags?post=5772"},{"taxonomy":"podcast-category","embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/podcast-category?post=5772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}