{"id":4280,"date":"2021-06-17T09:26:41","date_gmt":"2021-06-17T08:26:41","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?post_type=tc-podcast&#038;p=4280"},"modified":"2021-07-15T11:58:44","modified_gmt":"2021-07-15T09:58:44","slug":"is-working-from-home-the-new-normal-or-a-temporary-solution","status":"publish","type":"tc-podcast","link":"https:\/\/escp.eu\/thechoice\/podcast\/is-working-from-home-the-new-normal-or-a-temporary-solution\/","title":{"rendered":"Is working from home the new normal or a temporary solution?"},"content":{"rendered":"\n<p class=\"has-drop-cap drop-cap-blue h-fs-20 h-fw-600 h-mb-20\">The role of the office is being scrutinised like never before after the global pandemic caused a seismic shift to \u2018working from home\u2019. Gone are the dreaded commutes and strict working hours in favour of flexibility. However, a year after the global transformation in working patterns, the question remains &#8211; does working from home full time really offer the best long-term solution for businesses? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Remote work during the pandemic: one vast employee behaviour experiment<\/strong><\/h2>\n\n\n\n<p>It has been one vast experiment in employee behaviour, and at first it worked \u2013 because it had to. In fact, CEOs were surprised to see improvements in employee productivity. For some companies, especially those in the tech and start-up market, home working was already the norm. <\/p>\n\n\n\n<p>It allowed leadership to recruit across geographies, which widened the talent pool and reduced restrictions imposed by factors such as the cost of housing.<\/p>\n\n\n\n<p>However, for many companies, this was a whole new way of working. As <a href=\"https:\/\/www.escp.eu\/voyer-benjamin\" target=\"_blank\" rel=\"noreferrer noopener\">Benjamin Voyer<\/a>, professor of behavioural science at <a href=\"https:\/\/escp.eu\/statement\" target=\"_blank\" rel=\"noreferrer noopener\">ESCP Business School<\/a> and scientific co-director of the <a href=\"https:\/\/www.escp.eu\/faculty-research\/chairs-professorships\/Cartier-Turning-Points-Chair\" target=\"_blank\" rel=\"noreferrer noopener\">Turning Points chair<\/a> by Cartier, ESCP and HEC, observes, the <a href=\"https:\/\/escp.eu\/thechoice\/tl-dr\/demystifying-the-working-from-home-panacea\/\" target=\"_blank\" rel=\"noreferrer noopener\">novelty factor<\/a> may have contributed to the initial upswing in productivity. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>If this is something done in the long term, we will see productivity decreasing. We will see working from home as a new dilemma for companies: is it something that provides a competitive advantage or helps us to retain employees?<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>And what happens when the novelty factor of remote working wears off?<\/strong><\/h2>\n\n\n\n<p>Although doing away with the considerable expense of renting office space may be attractive, ditching the office entirely in favour of remote working also reduces the opportunity for those all-important moments of serendipity. Bumping into a colleague away from your desk can lead to valuable collaborative insights and a sense of agency that can foster employee loyalty. As the necessity of working from home transitions to the right to work from home, combining technology with an adaptable approach will be key as companies seek to strike the right balance in their working culture.<\/p>\n\n\n\n<p>Every company has its own unique strategy and business model, and some industries are inevitably better suited to the remote-working model. That said, there is little doubt that the future of work will embrace a hybrid approach where flexibility is king. For organisations such as Platform.sh, a global tech company, the hybrid model removes limitations. \u201c<em>If you&#8217;re building a global business, working from home is terrific<\/em>,\u201d says CEO <a href=\"https:\/\/www.linkedin.com\/in\/fplais\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fr\u00e9d\u00e9ric Plais<\/a>. \u201c<em>You save so much time every step of the way and the international aspect is at the core of that<\/em>.\u201d<\/p>\n\n\n\n<p><em>This content was produced in partnership with the commercial department of the Financial Times.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A year after the global transformation in working patterns, the question remains &#8211; does working from home full time really offer the best long-term solution for businesses?<\/p>\n","protected":false},"author":1,"featured_media":4278,"template":"","tags":[123],"podcast-category":[132],"class_list":["post-4280","tc-podcast","type-tc-podcast","status-publish","has-post-thumbnail","hentry","tag-remote-work","podcast-category-ft-director-cut","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Working from home: normal or temporary solution? 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