{"id":2722,"date":"2021-02-16T15:01:49","date_gmt":"2021-02-16T15:01:49","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?post_type=tc-podcast&#038;p=2722"},"modified":"2021-04-13T10:29:20","modified_gmt":"2021-04-13T09:29:20","slug":"the-battle-against-planned-obsolescence","status":"publish","type":"tc-podcast","link":"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/","title":{"rendered":"The battle against planned obsolescence"},"content":{"rendered":"\n<p>For our fourth episode, we had the chance to discuss planned obsolescence with <a href=\"https:\/\/www.linkedin.com\/in\/ad%C3%A8le-chasson-2296ab120\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad\u00e8le Chasson<\/a>, Public affairs manager at HOP. <a href=\"https:\/\/www.stopobsolescence.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">HOP<\/a> is the leading NGO in France on the circular economy, repair and product durability. With a community of over 40,000 people, HOP litigated Apple on planned obsolescence and played a decisive role in the world-leading French anti-waste law. In this episode, we address several questions to understand planned obsolescence and the challenges we face to end it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is planned obsolescence? <\/h2>\n\n\n\n<p>Planned obsolescence is defined as a group of techniques through which a manufacturer or a marketer seeks to deliberately reduce the life cycle of a product in order to increase its replacement rate. <mark>There are three main types of planned obsolescence: technical obsolescence, software obsolescence, and aesthetic or cultural obsolescence.<\/mark> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smartphones <\/h2>\n\n\n\n<p>Smartphones are an interesting example because they are very damaging for the environment and <strong>they combine the three types of planned obsolescence<\/strong>. First, smartphones are built to last for a short period of time. This means that they cannot be repaired easily, and manufacturers build phones that are not durable. Secondly, software often slows down phones, forcing us to change phones. Lastly, they face cultural obsolescence. In other words, phones are marketed in a way that encourages us to purchase a new phone every time a new model is brought to the market.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the environmental consequences of planned obsolescence? <\/h2>\n\n\n\n<p>Planned obsolescence can be very damaging for the environment. First, manufacturing is very polluting. Hence, encouraging consumption leads to excessive manufacturing. Second, planned obsolescence leads to an increase in waste. Very often this waste is not well recycled, polluting the environment. <\/p>\n\n\n\n<p>Give the episode a listen to learn more about the battle against planned obsolescence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For our fourth episode, we had the chance to discuss planned obsolescence with Ad\u00e8le Chasson, public affairs manager at HOP, the leading NGO in France on the circular economy.<\/p>\n","protected":false},"author":1,"featured_media":2723,"template":"","tags":[70,37,27],"podcast-category":[67,66],"class_list":["post-2722","tc-podcast","type-tc-podcast","status-publish","has-post-thumbnail","hentry","tag-circular-economy","tag-sustainability","tag-tech","podcast-category-responsible-business","podcast-category-student-insights","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The battle against planned obsolescence - The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"We had the chance to discuss planned obsolescence with Ad\u00e8le Chasson, public affairs manager at HOP, the leading NGO in France on the circular economy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The battle against planned obsolescence - The Choice by ESCP\" \/>\n<meta property=\"og:description\" content=\"We had the chance to discuss planned obsolescence with Ad\u00e8le Chasson, public affairs manager at HOP, the leading NGO in France on the circular economy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/\" \/>\n<meta property=\"og:site_name\" content=\"The Choice by ESCP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESCPbs\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:29:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/smartphones-daniel-romero-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESCP_bs\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/\",\"name\":\"The battle against planned obsolescence - The Choice by ESCP\",\"isPartOf\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/smartphones-daniel-romero-unsplash.jpg\",\"datePublished\":\"2021-02-16T15:01:49+00:00\",\"dateModified\":\"2021-04-13T09:29:20+00:00\",\"description\":\"We had the chance to discuss planned obsolescence with Ad\u00e8le Chasson, public affairs manager at HOP, the leading NGO in France on the circular economy.\",\"breadcrumb\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/the-battle-against-planned-obsolescence\/#primaryimage\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/smartphones-daniel-romero-unsplash.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/smartphones-daniel-romero-unsplash.jpg\",\"width\":1500,\"height\":840,\"caption\":\"Feature photo by Daniel Romero\/Unsplash. 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