{"id":11402,"date":"2024-12-04T11:30:14","date_gmt":"2024-12-04T09:30:14","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?post_type=tc-podcast&#038;p=11402"},"modified":"2024-12-04T11:37:06","modified_gmt":"2024-12-04T09:37:06","slug":"test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence","status":"publish","type":"tc-podcast","link":"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/","title":{"rendered":"Test-and-learn to succeed: Marie Taillard on creativity and confidence"},"content":{"rendered":"\n<p>In this episode of We All Make Mistakes, Professor Ben Voyer welcomes Marie Taillard, professor of marketing and creativity at ESCP Business School. Renowned for her expertise in intercultural communication and digital transformation, Taillard shares a dynamic mix of academic wisdom and actionable tips on embracing mistakes, unlocking creativity, and daring to innovate.<\/p>\n\n\n\n<p>Drawing on her extensive work with global brands, Taillard shares how embracing failure can fuel creativity, drive marketing strategies, and help individuals and organisations achieve transformative success. Her insights challenge us to rethink how we view errors and inspire us to approach creativity with audacity and confidence.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/wamm_portraits_2024_marie_taillard-02.jpg\" alt=\"Image of Professor Marie Taillard for her episode on We All Make Mistakes\" class=\"wp-image-11404\" srcset=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/wamm_portraits_2024_marie_taillard-02.jpg 1000w, https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/wamm_portraits_2024_marie_taillard-02-300x169.jpg 300w, https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/wamm_portraits_2024_marie_taillard-02-768x432.jpg 768w, https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/wamm_portraits_2024_marie_taillard-02-150x84.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Mistakes as opportunities for growth&nbsp;&nbsp;<\/h2>\n\n\n\n<p>For Taillard, mistakes are not just inevitable\u2014they are crucial for growth and creativity. Reflecting on her personal journey, she admits to being a perfectionist in her earlier years, striving to avoid errors at all costs. However, her perspective evolved into a \u201ctest-and-learn\u201d approach, where mistakes <strong>became learning opportunities rather than setbacks<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>\u201cMistakes, when framed properly, teach us what works and what doesn\u2019t,\u201d she explains. \u201cThe goal is to stay adaptable, keep your options open, and reframe errors as part of the process.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>This approach aligns with her advocacy for humility and reflection, which she teaches to her students and applies in her work with global brands like L\u2019Or\u00e9al. By creating a culture where failure is acceptable, individuals and organisations can take greater risks and discover innovative solutions.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audacity and creativity: the key to innovation&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Taillard emphasises the role of audacity in creativity, describing it as the courage to challenge conventions and pursue bold ideas. \u201cCreativity is about confidence and audacity,\u201d she says. \u201cIt\u2019s about trusting your intuition after doing the hard work of analysing problems and understanding the context.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>This philosophy is at the heart of what Taillard and Voyer describe as the \u201csquare of creativity,\u201d which balances mistakes, intuition, audacity, and confidence<\/strong>. The ability to navigate this balance, she argues, is essential for creating impactful strategies in marketing and beyond.\u00a0\u00a0<\/p>\n\n\n\n<p>L\u2019Or\u00e9al serves as a prime example. The company\u2019s *Simplicity Manifesto* encouraged teams to \u201cfail fast and learn,\u201d transforming its corporate culture and enabling greater innovation. \u201cTheir willingness to embrace mistakes has made them more agile and creative,\u201d she notes, highlighting the tangible benefits of this mindset in business.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navigating mistakes in a global context&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Taillard also addresses the challenges of fostering creativity in a globalised world, where cultural attitudes toward failure can vary significantly. \u201cIn some regions, failure is still stigmatised, making it harder to instil a culture of experimentation,\u201d she explains.&nbsp;&nbsp;<\/p>\n\n\n\n<p>She advocates for a balance between global vision and local adaptation. By allowing local teams to execute strategies in ways that resonate with their markets, companies can bridge these cultural gaps while maintaining their overarching goals.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Reflecting on her career, Taillard encourages leaders to embrace mistakes as part of the innovation process. \u201cKeep your options open, trust the process, and don\u2019t rush decisions,\u201d she advises. \u201cMistakes are part of the journey, not something to fear. They are stepping stones to creativity and success.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Listen to the full episode now on your favourite podcast platform to dive deeper into Marie Taillard\u2019s perspectives on creativity, mistakes, and the art of innovation.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the We All Make Mistakes podcast, Professor Marie Taillard discusses how to embrace mistakes, unlock creativity, and dare to innovate.<\/p>\n","protected":false},"author":1,"featured_media":11403,"template":"","tags":[62],"podcast-category":[68,198],"class_list":["post-11402","tc-podcast","type-tc-podcast","status-publish","has-post-thumbnail","hentry","tag-innovation","podcast-category-the-choice-podcasts","podcast-category-we-all-make-mistakes","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Test-and-learn to succeed: Marie Taillard on creativity and confidence - The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"On the We All Make Mistakes podcast, Professor Marie Taillard discusses how to embrace mistakes, unlock creativity, and dare to innovate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Test-and-learn to succeed: Marie Taillard on creativity and confidence - The Choice by ESCP\" \/>\n<meta property=\"og:description\" content=\"On the We All Make Mistakes podcast, Professor Marie Taillard discusses how to embrace mistakes, unlock creativity, and dare to innovate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/\" \/>\n<meta property=\"og:site_name\" content=\"The Choice by ESCP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESCPbs\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T09:37:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/shutterstock_1635815755.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESCP_bs\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/\",\"name\":\"Test-and-learn to succeed: Marie Taillard on creativity and confidence - The Choice by ESCP\",\"isPartOf\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/shutterstock_1635815755.jpg\",\"datePublished\":\"2024-12-04T09:30:14+00:00\",\"dateModified\":\"2024-12-04T09:37:06+00:00\",\"description\":\"On the We All Make Mistakes podcast, Professor Marie Taillard discusses how to embrace mistakes, unlock creativity, and dare to innovate.\",\"breadcrumb\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/podcast\/test-and-learn-to-succeed-marie-taillard-on-creativity-and-confidence\/#primaryimage\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/shutterstock_1635815755.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/shutterstock_1635815755.jpg\",\"width\":1400,\"height\":934,\"caption\":\"Image of a paper unicorn after several unsuccessful tries. 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