{"id":7611,"date":"2022-05-17T11:32:08","date_gmt":"2022-05-17T09:32:08","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?p=7611"},"modified":"2023-02-17T16:50:37","modified_gmt":"2023-02-17T14:50:37","slug":"want-your-company-to-change-forget-management-consultancies","status":"publish","type":"post","link":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/","title":{"rendered":"Want your company to change? Forget management consultancies!"},"content":{"rendered":"\n<p class=\"has-drop-cap has-medium-font-size\"><mark>In uncertain times, choosing which changes to pursue is a true dilemma when information is scarce.<\/mark> If you decide too soon, you might make errors due to a lack of information. On the other hand, if you wait too long, your options will be limited because others will have shaped a new reality for you. How can businesses emerge from this dilemma and build their own distinctive strategy?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rely on in-company data and make room for debate<\/strong><\/h3>\n\n\n\n<p>In a recent article <a href=\"https:\/\/hbr.org\/2022\/01\/persuade-your-company-to-change-before-its-too-late\" target=\"_blank\" rel=\"noreferrer noopener\">published by Harvard Business Review<\/a>, two consultants from a strategy consultancy (<a href=\"https:\/\/www.innosight.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innosight<\/a>) co-founded by former Harvard Business School professor <a href=\"https:\/\/www.economist.com\/business\/2020\/01\/30\/clayton-christensens-insights-will-outlive-him\" target=\"_blank\" rel=\"noreferrer noopener\">Clayton Christensen<\/a> (who was considered \u201cthe most influential management thinker of his time\u201d) make an original argument: <strong>in order to initiate change, it is best to rely on in-company rather than external data.<\/strong><\/p>\n\n\n\n<p>By nature, external data from sectoral reports and analysis reveal past trends and developments, contain belated indications and reflect the consequences of choices made by the players in a given market. A company that relies on this data is therefore forced to enter a strategic game created by others.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>External reports and analysis are unable to create an awareness of an organisation\u2019s need for change<\/strong>.<\/p><\/blockquote>\n\n\n\n<p>The many voices vying to assert their explanations and justifications of the status quo are quick to demonstrate the ways in which this analysis does not apply, or only slightly, to the organisation&#8217;s context.<\/p>\n\n\n\n<p>The authors propose a different approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>rely on internal data to gain an understanding of the changes underway.<\/strong> This data could be qualitative (comments from customers and from new hires, who often have greater exposure to changes in the industry). It could also be quantitative, such as changes in customer behaviour during a recent period, analysis of discourse on social media or specialised forums, which often offer a wealth of valuable signals.<\/li><li><strong>make room for debate on emerging realities and statistically unrepresentative facts.<\/strong> Asking a group of decision-makers to position themselves on a scale representing the need for change. This allows those who see an urgent need for change, who are often rare, to share their point of view.<\/li><\/ul>\n\n\n\n<p>A productive approach to bringing about a distinctive change is therefore to take advantage of in-company data and internal analysis capabilities; not to avoid imposing a common vision but, on the contrary, to fuel controversy and enable dialectics that will gradually bring to light the significance of the situation and the distinctive strategy to be implemented.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-yellow-color has-css-opacity has-yellow-background-color has-background is-style-wide\"\/>\n\n\n\n<p><br><strong>This article was first published <a href=\"https:\/\/www.louisdavidbenyayer.com\/ff68\/pour-vous-transformer-oubliez-les-etudes-mckinsey\/\">in French on Prof. Benyayer\u2019s blog<\/a>.<\/strong><\/p>\n\n\n\n<p><em>This post gives the views of its author, not the position of ESCP Business School.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.<\/p>\n","protected":false},"author":6,"featured_media":7612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[18,62,16],"class_list":["post-7611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tl-dr","tag-entrepreneurship","tag-innovation","tag-strategy","category-15","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want your company to change? Forget management consultancies! - The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want your company to change? Forget management consultancies! - The Choice by ESCP\" \/>\n<meta property=\"og:description\" content=\"Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\" \/>\n<meta property=\"og:site_name\" content=\"The Choice by ESCP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESCPbs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T09:32:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T14:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emmanuel Surun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@esurun\" \/>\n<meta name=\"twitter:site\" content=\"@ESCP_bs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis-David Benyayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\"},\"author\":{\"name\":\"Emmanuel Surun\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/b0ddee9dbfc8eb9c860c07ea8f6679ec\"},\"headline\":\"Want your company to change? Forget management consultancies!\",\"datePublished\":\"2022-05-17T09:32:08+00:00\",\"dateModified\":\"2023-02-17T14:50:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\"},\"wordCount\":444,\"publisher\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#organization\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg\",\"keywords\":[\"#Entrepreneurship\",\"#Innovation\",\"#Strategy\"],\"articleSection\":[\"TL;DR\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\",\"name\":\"Want your company to change? Forget management consultancies! - The Choice by ESCP\",\"isPartOf\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg\",\"datePublished\":\"2022-05-17T09:32:08+00:00\",\"dateModified\":\"2023-02-17T14:50:37+00:00\",\"description\":\"Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.\",\"breadcrumb\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg\",\"width\":1280,\"height\":854,\"caption\":\"Successful business team discussing strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/escp.eu\/thechoice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Want your company to change? Forget management consultancies!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#website\",\"url\":\"https:\/\/escp.eu\/thechoice\/\",\"name\":\"The Choice by ESCP\",\"description\":\"The new media dedicated to choice makers\",\"publisher\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/escp.eu\/thechoice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#organization\",\"name\":\"ESCP Business School\",\"url\":\"https:\/\/escp.eu\/thechoice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg\",\"width\":1200,\"height\":800,\"caption\":\"ESCP Business School\"},\"image\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ESCPbs\/\",\"https:\/\/x.com\/ESCP_bs\",\"https:\/\/www.instagram.com\/escpbs\/\",\"https:\/\/www.linkedin.com\/school\/escp-business-school\/\",\"https:\/\/www.youtube.com\/c\/ESCPBusinessSchool\",\"https:\/\/fr.wikipedia.org\/wiki\/ESCP_Business_School\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/b0ddee9dbfc8eb9c860c07ea8f6679ec\",\"name\":\"Emmanuel Surun\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/Emmanuel-Surun-Choice-96x96.jpg\",\"contentUrl\":\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/Emmanuel-Surun-Choice-96x96.jpg\",\"caption\":\"Emmanuel Surun\"},\"description\":\"With over 20 years of experience in journalism, Emmanuel Surun is now in charge of enhancing and disseminating the ESCP faculty's research.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/emmanuel-surun-9265655\/\",\"https:\/\/x.com\/esurun\"],\"url\":\"https:\/\/www.louisdavidbenyayer.com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Want your company to change? Forget management consultancies! - The Choice by ESCP","description":"Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/","og_locale":"en_GB","og_type":"article","og_title":"Want your company to change? Forget management consultancies! - The Choice by ESCP","og_description":"Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.","og_url":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/","og_site_name":"The Choice by ESCP","article_publisher":"https:\/\/www.facebook.com\/ESCPbs\/","article_published_time":"2022-05-17T09:32:08+00:00","article_modified_time":"2023-02-17T14:50:37+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg","type":"image\/jpeg"}],"author":"Emmanuel Surun","twitter_card":"summary_large_image","twitter_creator":"@esurun","twitter_site":"@ESCP_bs","twitter_misc":{"Written by":"Louis-David Benyayer","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#article","isPartOf":{"@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/"},"author":{"name":"Emmanuel Surun","@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/b0ddee9dbfc8eb9c860c07ea8f6679ec"},"headline":"Want your company to change? Forget management consultancies!","datePublished":"2022-05-17T09:32:08+00:00","dateModified":"2023-02-17T14:50:37+00:00","mainEntityOfPage":{"@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/"},"wordCount":444,"publisher":{"@id":"https:\/\/escp.eu\/thechoice\/#organization"},"image":{"@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage"},"thumbnailUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg","keywords":["#Entrepreneurship","#Innovation","#Strategy"],"articleSection":["TL;DR"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/","url":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/","name":"Want your company to change? Forget management consultancies! - The Choice by ESCP","isPartOf":{"@id":"https:\/\/escp.eu\/thechoice\/#website"},"primaryImageOfPage":{"@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage"},"image":{"@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage"},"thumbnailUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg","datePublished":"2022-05-17T09:32:08+00:00","dateModified":"2023-02-17T14:50:37+00:00","description":"Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.","breadcrumb":{"@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#primaryimage","url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg","contentUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/adobestock_305696066.jpg","width":1280,"height":854,"caption":"Successful business team discussing strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/escp.eu\/thechoice\/tl-dr\/want-your-company-to-change-forget-management-consultancies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/escp.eu\/thechoice\/"},{"@type":"ListItem","position":2,"name":"Want your company to change? Forget management consultancies!"}]},{"@type":"WebSite","@id":"https:\/\/escp.eu\/thechoice\/#website","url":"https:\/\/escp.eu\/thechoice\/","name":"The Choice by ESCP","description":"The new media dedicated to choice makers","publisher":{"@id":"https:\/\/escp.eu\/thechoice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/escp.eu\/thechoice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/escp.eu\/thechoice\/#organization","name":"ESCP Business School","url":"https:\/\/escp.eu\/thechoice\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/","url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg","contentUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/the-choice-main-image-logo.jpg","width":1200,"height":800,"caption":"ESCP Business School"},"image":{"@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ESCPbs\/","https:\/\/x.com\/ESCP_bs","https:\/\/www.instagram.com\/escpbs\/","https:\/\/www.linkedin.com\/school\/escp-business-school\/","https:\/\/www.youtube.com\/c\/ESCPBusinessSchool","https:\/\/fr.wikipedia.org\/wiki\/ESCP_Business_School"]},{"@type":"Person","@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/b0ddee9dbfc8eb9c860c07ea8f6679ec","name":"Emmanuel Surun","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/image\/","url":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/Emmanuel-Surun-Choice-96x96.jpg","contentUrl":"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/Emmanuel-Surun-Choice-96x96.jpg","caption":"Emmanuel Surun"},"description":"With over 20 years of experience in journalism, Emmanuel Surun is now in charge of enhancing and disseminating the ESCP faculty's research.","sameAs":["https:\/\/www.linkedin.com\/in\/emmanuel-surun-9265655\/","https:\/\/x.com\/esurun"],"url":"https:\/\/www.louisdavidbenyayer.com"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/posts\/7611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/comments?post=7611"}],"version-history":[{"count":8,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/posts\/7611\/revisions"}],"predecessor-version":[{"id":7826,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/posts\/7611\/revisions\/7826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/media\/7612"}],"wp:attachment":[{"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/media?parent=7611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/categories?post=7611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escp.eu\/thechoice\/wp-json\/wp\/v2\/tags?post=7611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}