{"id":5175,"date":"2021-09-21T11:09:57","date_gmt":"2021-09-21T09:09:57","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?p=5175"},"modified":"2023-03-14T15:56:27","modified_gmt":"2023-03-14T13:56:27","slug":"environmental-awareness-a-new-essential-skill-for-employees","status":"publish","type":"post","link":"https:\/\/escp.eu\/thechoice\/tomorrow-choices\/environmental-awareness-a-new-essential-skill-for-employees\/","title":{"rendered":"Environmental awareness: a new essential skill for employees?"},"content":{"rendered":"\n

The workplace of today is greener than ever. Not only are employers becoming more and more sustainability-driven, employees are beginning to seek new ways to prioritise environmental consciousness at work.<\/p>\n\n\n\n

So, how important is an environmental mindset for the future of work? <\/p>\n\n\n\n

We take a closer look at sustainability from both perspectives with ESCP Professor Olivier Delbard and Head of Growth at AXA Climate School Antoine Yeretzian.<\/em><\/p>\n\n\n\n

Our ways of consuming are changing at lightning speed – and so are our values. According to a recent study by IBM, a stunning 87% of US consumers make purchase choices based on their perception of a brand\u2019s stance on social matters, with environmental consciousness a leading driver.<\/p>\n\n\n\n

Not only is capitalism shifting in response to growing pressures around sustainability, environmental issues are also beginning to impact the economy, and by extension the workplace. The rise of cooperatives, the rebirth of \u2018local living\u2019 and a growing backlash<\/a> against global giants such as Amazon are beginning to change how we live and work. <\/p>\n\n\n\n

As such, employees have never been more environmentally conscious – or in a better position to demand change from companies. <\/strong>But while over 80% of executives<\/a> say their organizations are concerned about climate change, 65% of executives<\/a> intend to cut back on environmental sustainability initiatives in some way due to the pandemic. <\/p>\n\n\n\n

So, what will the future of environmental consciousness in the workplace look like? <\/p>\n\n\n\n

Sustainability at work: key issues and trends<\/h2>\n\n\n\n

It goes without saying that issues surrounding sustainability and the environment are nothing new. Since the birth of the green movement in the 1970s, household names and small businesses alike have tried (and often failed) to marry growth and profitability with growing consumer pressure. <\/p>\n\n\n\n

As we move into the second decade of the 21st century, current global trends surrounding sustainability are beginning to impact the workplace itself, with industries from luxury to agriculture<\/a> seeking to respond to consumers\u2019 growing interest in sustainability issues.<\/p>\n\n\n\n

This new approach isn\u2019t limited to consumers: businesses both large and small are also seeking to translate their sustainability strategies in ways that appeal to prospective and current employees.<\/strong> <\/p>\n\n\n\n

A recent study by Deloitte<\/a> found that almost half of companies that implemented a strong sustainability strategy saw positive results when it came to employee retention and engagement. So, what\u2019s at stake in years to come? <\/p>\n\n\n\n

For Head of Growth at AXA Climate School and ESCP Business School alumnus Antoine Yeretzian<\/a>, it\u2019s simple – sustainability isn\u2019t an optional extra. \u201cNo planet, no business. This is true for every sector. There\u2019s a famous quote from Axa\u2019s former CEO Henri de Castries: \u2018A 2\u00b0C world might be insurable, a 4\u00b0C world certainly would not be.\u2019\u201d <\/em><\/p>\n\n\n\n

\n

From an employee standpoint, you can\u2019t hope to position yourself as an attractive employer if I think of you as destroying my children\u2019s future. <\/em><\/p>\nAntoine Yeretzian <\/cite><\/blockquote>\n\n\n\n

Olivier Delbard<\/a>, professor and coordinator of the sustainability department at ESCP, takes a more nuanced view: \u201cI feel that the dramatic evolution of climate change and biodiversity will necessarily have a stronger impact on companies. If companies fail to prioritise sustainability, we could see the line between work and private life becoming even more blurred.\u201d<\/em><\/p>\n\n\n\n

Sustainability: a priority for businesses<\/h2>\n\n\n\n

It\u2019s safe to say, then, that businesses can\u2019t afford to treat environmental awareness as an afterthought in today\u2019s economy. But whether companies approach sustainability as a key brand commitment or adopt a more pragmatic approach, it\u2019s fair to state that the drive for change is also employee-led. Let\u2019s take a closer look at where this pressure is coming from.<\/p>\n\n\n\n

In a recent consumer study, PeakOn found sustainability a major employee expectation trend, with employee-led discussions around sustainability rising an astonishing 52% between 2019 and 2020. This ties in with wider discussions<\/a> surrounding work-life balance, purpose at work and social values. <\/p>\n\n\n\n

Antoine doesn\u2019t mince his words: \u201cYoung people are more and more aware that companies\u2019 ignorance and greenwashing are paving the way to hell for them and their own children. From an employee standpoint, you can\u2019t hope to position yourself as an attractive employer if I think of you as destroying my children\u2019s future. I mean, that\u2019s basic human stuff, right?\u201d <\/em><\/p>\n\n\n\n

Olivier Delbard concurs: \u201cSustainability is meaningful, inspiring. At its best, it can really reinforce an organisation\u2019s collective spirit and team cohesion. The best practices clearly illustrate that sustainability brings about much more positive change than \u2018just\u2019 dealing with environmental or social issues in a vacuum<\/mark>.\u201d<\/em><\/p>\n\n\n\n

So, how are companies ensuring that their employees\u2019 expectations are met when it comes to sustainability issues in the workplace?  Prioritising in-house initiatives<\/strong><\/a> designed to encourage participation across the organisation<\/strong> is a key area for development. <\/p>\n\n\n\n

On a practical level, this might encompass anything from green architecture to sustainability energy packages – in short, the kind of initiative that\u2019s likely to engage employees on the ground, on a daily basis.<\/p>\n\n\n\n

\n

If companies fail to prioritise sustainability, we could see the line between work and private life becoming even more blurred. <\/strong><\/p>\nOlivier Delbard<\/cite><\/blockquote>\n\n\n\n

Creating space for employees to express themselves within the organisation<\/strong> is another important driver for change: Deloitte<\/a> found that over a third of businesses say that increased employee activism would be a major motivator when it comes to increasing their sustainability strategy. <\/p>\n\n\n\n

Antoine Yeretzian explains the reasoning behind the AXA Climate School: \u201cAxa Climate is a subsidiary of Axa dedicated to helping companies build resilience by placing climate at the heart of their strategy. We found out we couldn\u2019t conduct this transformation with our clients without massively upskilling and engaging their employees. The result was the Axa Climate School! This program is an online learning experience, made of 150+ microlearning chapters, totally customizable, to give all employees the right skillset to align with and drive the sustainable transformation of their job and their company.<\/em>“<\/p>\n\n\n\n

The future of work<\/h2>\n\n\n\n

While employees are beginning to seek out jobs where sustainability is a priority,  employers are in turn beginning to view environmental consciousness as a marketable skill. A 2010 study by BitC found that 70% of businesses agreed that skills gaps relating to sustainability and leadership were set to become a major issue facing UK businesses. <\/p>\n\n\n\n

While employees are beginning to seek out jobs where sustainability is a priority,  employers are in turn beginning to view environmental consciousness as a marketable skill. <\/p>\n\n\n\n

A 2010 study by BitC found that 70% of businesses agreed that skills gaps relating to sustainability and leadership were set to become a major issue facing UK businesses.<\/p>\n\n\n\n

For many employers, investing in a long-term sustainability strategy is likely to go hand-in-hand with recruitment and talent investment<\/mark>: PeakOn notes that Gen Z employees\u2019 (aged < 25) interest in sustainability issues grew almost twice as much as their Millennial peers. This was reflected in IBM\u2019s report, which found that the top global driver of business was promoting quality jobs and skills \u2014 including investing in the future of the workforce and delivery (76%).<\/p>\n\n\n\n

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Without a sustainable mindset as we head into the future, I don\u2019t think we\u2019ll be able to anticipate the new risks and be able to adapt to rapidly changing environmental phenomena.<\/p>\nOlivier Delbard<\/cite><\/blockquote>\n\n\n\n

With that said, the onus isn\u2019t just on employers to prepare the workplace of tomorrow. <\/p>\n\n\n\n

Olivier Delbard notes that the universities and schools of tomorrow have a responsibility to ensure that graduates rise to meet these new challenges<\/strong>: \u201cThis definitely comes from the new generation entering the business world, and we as business schools have a huge responsibility in this! More and more, larger companies are also facing a dramatic loss of attractiveness, often related to their failure to adapt to issues surrounding sustainability. There\u2019s no doubt that committing to a sustainable approach also brings innovation and meaningful value to businesses.\u201d<\/p>\n\n\n\n

In conclusion, while skills and knowledge linked to sustainability are beginning to impact recruitment and talent management at work, it\u2019s important to see the environment as part of a wider trend – purpose and fulfilment at work not the least. <\/p>\n\n\n\n

As Olivier Delbard argues: “Without a sustainable mindset as we head into the future, I don\u2019t think we\u2019ll be able to anticipate the new risks and be able to adapt to rapidly changing environmental phenomena.<\/em> More broadly speaking, this type of mindset gives meaning to work, especially when we look towards the medium and longer-term.<\/em><\/strong> It\u2019s a way for people to reconnect and find meaning in their work and private life.”<\/em><\/p>\n\n\n\n

For his part, Antoine Yeretzian could not be clearer: \u201c<\/em>If you are students, or investors, please know that you have the power to change things by a simple no. <\/em>Companies need you more than you need them, and they won\u2019t change if they don\u2019t receive the signal it is time for them to do so.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The workplace of today is greener than ever. So, how important is an environmental mindset for the future of work? <\/p>\n","protected":false},"author":1,"featured_media":5176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[83,25,30,280,37],"class_list":["post-5175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tomorrow-choices","tag-continuous-learning","tag-future-of-work","tag-human-resources","tag-responsiblebusiness","tag-sustainability","category-14","description-off"],"acf":[],"yoast_head":"\nEnvironmental awareness: a new essential skill? | The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"The workplace of today is greener than ever. 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