{"id":2670,"date":"2021-02-12T12:26:22","date_gmt":"2021-02-12T12:26:22","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?p=2670"},"modified":"2021-03-23T10:21:46","modified_gmt":"2021-03-23T10:21:46","slug":"how-museums-can-turn-a-crisis-into-an-opportunity-to-reconnect-with-visitors","status":"publish","type":"post","link":"https:\/\/escp.eu\/thechoice\/tomorrow-choices\/how-museums-can-turn-a-crisis-into-an-opportunity-to-reconnect-with-visitors\/","title":{"rendered":"How museums can turn a crisis into an opportunity to reconnect with visitors"},"content":{"rendered":"\n

As a result of the pandemic, most cultural institutions have had to close their doors and adapt their offering to the public, focusing primarily on the digital space. <\/em>St\u00e9phane-Arnaud Roisin<\/em><\/a>, Deputy CEO of <\/em>France Mus\u00e9ums<\/em><\/a>, an international museums consultancy, talks to The Choice about the major changes occurring in the way we engage with culture.<\/em><\/p>\n\n\n\n

What led to the formation of France Mus\u00e9ums, and what is its vision?<\/h2>\n\n\n\n

France Mus\u00e9ums was formed in 2007 to work towards the creation of the first universal museum of the 21st<\/sup> century in the Arab world, Louvre Abu Dhabi. Its cultural consultancy services cover planning, design, production and support, and their deployment in various different missions. It\u2019s an adventure that will continue until 2030, and includes the management of loans from French collections, training, producing temporary exhibitions, innovation and support for the visitor experience. Our aim is to harness our know-how and network, which is unique in the world, and to apply the expertise to other projects.<\/p>\n\n\n\n

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The current crisis will create opportunities to look again at the place that museums and heritage occupy at the heart of our societies<\/em>.<\/p><\/blockquote>\n<\/div>\n\n\n\n

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\"St\u00e9phane-Arnaud
St\u00e9phane-Arnaud Roisin, Deputy CEO of France Mus\u00e9ums. Photo: David Haffen<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Our world is facing an unprecedented crisis that affects many sectors of the economy, including culture. What will be the visible – and invisible – consequences for museums and heritage sites?<\/h2>\n\n\n\n

We have to pay tribute to all the people who are keeping these organisations going, even though some have had to close their doors to the public. The effects of the health crisis are really multifaceted, and their impact depends on whether an institution is in the private or public sector, and whether it is known internationally or only locally. The effects on these organisations, their employees and their visitors are extremely varied, and the degree of vulnerability of these institutions is an important factor. To emerge from this crisis in good shape, they will need to pay more attention in the years ahead to their local and regional audiences, and to come up with business models that are more sustainable, both financially and in terms of competitiveness.<\/mark> A closer look at visitors\u2019 expectations will also be needed, because a lot of institutions concentrate far more on what they can supply \u2013 rather than on consumer demand. The current crisis is clearly a damaging one, for people and budgets alike. But it will also create opportunities to look again at the place that museums and heritage occupy at the heart of our societies.<\/strong><\/p>\n\n\n\n

Were digital strategies being pursued in museums before the crisis, or has it simply accelerated their development?<\/h2>\n\n\n\n

Some digital features existed already, but the crisis has sped up the transformation of certain practices: <\/p>\n\n\n\n